Sr Manager- Channel Marketing

Step into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 diverse portfolio includes Home Appliance Solutions Media Entertainment Solutions Vehicle Solutions and Eco Solutions. Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom through an inclusive work us and become a part of a company that is shaping the future of LG we strive to make Life Good for Everyone.

The Opportunity:

The Senior Manager Channel Marketing leads the strategy and execution of partner-facing marketing programs that drive sell-in sell-through and loyalty across distributors manufacturer reps contractors and strategic accounts.

This role owns channel program design (MDF/co-op promotions SPIFFs rebates) through-channel demand generation and partner enablement to accelerate growth for residential and/or commercial HVAC portfolios. The lead partners closely with Sales Product Management Marketing Operations and Training to plan and launch programs that increase brand preference capture share at the counter and jobsite and deliver measurable pipeline and revenue.

WHAT YOU WILL DO

Channel Strategy & Partner Growth

• Build the annual channel marketing plan aligned to revenue targets product roadmaps and regional priorities.
• Develop joint business plans with priority distributors and rep agencies; set goals KPIs and co-funded initiatives.
• Segment partners (tiering) and define benefits incentives and requirements to drive performance and loyalty.

Program Design: MDF/Coop Promotions & Incentives

• Own MDF/co-op strategy policy claims and budget governance; improve utilization and ROI.
• Design seasonal promotions SPIFFs rebates and bundle offers for NPI and base business; ensure compliance.
• Coordinate with Finance and Legal on eligibility rules claims auditing and tax/regulatory considerations.

ThroughChannel Demand Generation (TCMA)

• Launch through-channel campaigns (email paid/local digital social search events) that partners can easily activate.
• Manage partner portal/PRM and TCMA platforms (content syndication ad funds campaign-in-a-box).
• Deliver localizable assets: counter flyers landing pages sell sheets spec sheets case studies videos and playbooks.

Partner Enablement & Training

• Drive contractor and distributor enablement: certification programs webinars and counter training with Sales/Training.
• Equip partners with sales tools (selectors calculators configurators) to speed quoting and close rates.
• Aligning with Service and Tech Support to ensure post-sale experience reinforces brand loyalty.

Events Trade Shows & Local Activation

• Plan regional events (Utility/energy conferences roadshows counter days) to generate partner demand.
• Provide market development kits for branch-level activations and local lead capture.

Analytics Insights & Continuous Improvement

• Build dashboards for MDF usage campaign activation MQLSQL conversion partner contribution promo lift and ROI.
• Use POS/shipthrough data CRM and marketing analytics to optimize mix targeting and offer design.
• Conduct win/loss and voice-of-partner feedback loops to refine programs.

Leadership & Cross-Functional Collaboration

• Lead and develop a team of channel marketers coordinators and/or agencies.
• Influence cross-functionally with Sales Leaders Product Finance Legal and Marketing Ops to ensure on-time execution.
• Manage agencies and vendors; enforce brand and compliance standards across all partner-facing materials.

QUALIFICATIONS

• 10 years of marketing and/or communications experience preferably in B2B or channel driven industries.
• Prior People management experience required
• Bachelors degree required; advanced degree preferred.
• Experience working with B2B channel partners such as distributors manufacturer reps and AECs (Architects Engineers Contractors).
• Retail media experience preferred.
• Big box retailer experience preferred (e.g. Home Depot Lowes Best Buy).
• Strong leadership presence with a positive attitude and high sense of accountability.
• Proven ability to manage multiple priorities in a fast paced cross functional environment.
• Demonstrated creativity and a track record of developing effective marketing content and partner enablement materials.
• Excellent project management skills with strong communication and presentation capabilities.
• Advanced analytical skills with high proficiency in Excel PowerPoint and Adobe Creative Suite.
• Self motivated proactive and able to work both independently and collaboratively.
• Proven success with co-op/MDF promotions incentives and through-channel marketing on scale.
• Experience with PRM/partner portals TCMA CRM (e.g. Salesforce) and marketing automation (e.g. Marketo/Eloqua).
• Strong analytical skills; proficiency with dashboarding/BI tools and POS/ship-through analysis.
• Excellent stakeholder management; ability to simplify technical content for contractor audiences.

#LI-GJ1

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical dental vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning social behavioral challenges or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: or This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information protected veteran status or any other characteristic protected by applicable federal state or local law.

In addition to the above LG believes that pay transparency is a key part of diversity equity and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset experience licensure certifications internal equity and other business needs. While we consider geographic pay differentials in final offers because we operate in many geographies where applicable the salary range listed may not reflect all geographic differentials applied.