Sr. Manager, Brand Design (Hybrid, NYC Office)

The Senior Manager Brand Design is responsible for leading the design development of Belks seasonal monthly and promotional marketing campaigns across print store and digital channels. This role partners closely with Marketing Ecommerce and Merchandising teams to deliver compelling customer-centric creative that supports brand objectives drives engagement and enhances the overall customer experience.
This leader balances strategic thinking creative excellence and operational execution while overseeing a team of graphic designers. The Senior Manager Brand Design ensures consistent brand expression across all customer touchpoints maintains high design standards and continuously identifies opportunities to evolve creative approaches that support Belks growth and customer initiatives.

Essential Function

• Leads the design development and execution of integrated marketing campaigns across print digital ecommerce email social media and other customer-facing channels
• Collaborates with Marketing Merchandising Ecommerce Stores and Creative Services teams to develop innovative campaign concepts that support seasonal strategies and business objectives
• Translate business goals and marketing strategies into compelling visual storytelling and customer-focused design solutions.
• Ensure integration of design requirements into all phases of production including QAby providing consistent. feedback to team membersand business partners.
• Oversee the creation of campaign assets including layouts digital content photography and motion graphics.
• Develop and maintain campaign style guides templates and design standards that ensure brand consistency across all touchpoints
• Monitor emerging design trends technologies and best practices to drive innovation and creative excellence.
• Lead coach and develop a team of designers to grow Belk creative talent.
• Requires designated hybrid in-office work schedule
• Travel required monthly

Required for All Jobs

Performs other duties as assigned

Complies with all policies and standards

QUALIFICATIONS

EDUCATION

Bachelors Degree

Graphic Design Visual Communications Marketing Design Fine Arts or related field

Required

WORK EXPERIENCE

Experience

Experience Details

Required/Preferred

4-6 years Print and digital design experience supporting multi-channel marketing campaigns

Required

2 years People leadership mentorship and team development experience

Required

3 years Previous Retail fashion consumer goods experience

Preferred

KNOWLEDGE SKILLS & ABILITIES

• Excellent knowledge of design typography and branding fundamentals
• Knowledge of print production processes and digital media requirements
• Ability to work at a fast pace under deadline pressure and with a high rate of accuracy
• Experience working cross functionally and synthesizing feedback
• Problem solver proactive and detail oriented
• Strong people and communication skills with a collaborative mindset
• Computer skills in Adobe PhotoShop on Mac Platform Illustrator InDesign and MS Office flash or other digital software
• Able to confidently present and speak to work in written and verbal formats
• Ability to travel for photography shoots and other travel as needed

Accessibility Guidelines:

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.

Pay Range
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Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements skills experience or work location. The range listed is just one component of the compensation package offered to candidates.

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