Sr Manager, Behavioral Marketing

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team youll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the worlds toughest challenges like protecting the environment making sure our food is safe or helping find cures for cancer.

DESCRIPTION:

The Senior Manager Behavioral Marketing is responsible for designing implementing and scaling behavioral marketing capabilities across BID Marketing. This role will lead behavioral programs that support loyalty customer acquisition competitive conversion and other lifecycle-based plays. The role will work across GMD RMD Sales and Brand Messaging & Market Insights to drive adoption of behavioral marketing methods and ensure seamless implementation with Marketing IT Corporate eBusiness Corporate Data Science and Sales partners.

This is an on-site position.

Essential Functions

• Lead the development and execution of behavioral marketing programs across BID.
• Design and activate behavioral plays supporting customer acquisition loyalty competitive conversion and related growth programs.
• Translate customer signals audience data and business priorities into actionable behavioral journeys and campaigns.
• Drive adoption of behavioral marketing capability across GMD RMD Sales and Brand Messaging & Market Insights.
• Coordinate with Marketing IT Corporate eBusiness Corporate Data Science and Sales to ensure smooth execution of behavioral plays.
• Partner with analytics and data teams to define audiences triggers journeys testing approaches and measurement.
• Support implementation of tools processes and playbooks that enable scalable adoption of the capability.
• Monitor program performance identify optimization opportunities and recommend improvements.
• Document best practices and enable repeatable execution across programs and markets.

Minimum Qualifications

• Bachelors degree in Marketing Business Data Analytics Communications or related field.
• 2 years of experience in behavioral marketing lifecycle marketing CRM audience targeting or marketing automation.
• Experience working cross-functionally with business technical and commercial stakeholders.
• Strong project management and execution skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Masters degree or equivalent advanced degree preferred.
• Experience in B2B science-led or complex marketing environments.
• Experience with customer data segmentation journey design or marketing technology.
• Experience supporting implementation of cross-functional marketing and sales programs.
• Strong analytical skills and comfort working with data science and digital teams.

Desired Capabilities

• Behavioral and lifecycle marketing expertise
• Execution discipline
• Cross-functional coordination
• Analytical and problem-solving skills
• Strong communication and influence skills
• Ability to build scalable processes
• Customer-centric mindset

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company team and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on which includes:

• A choice of national medical and dental plans and a national vision plan including health incentive programs

• Employee assistance and family support programs including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO) 10 paid holidays annually paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave) accident and life insurance and short- and long-term disability in accordance with company policy

• Retirement and savings programs such as our competitive 401(k) U.S. retirement savings plan

• Employees Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits please visit: Experience:

Manager