Sr. GTM Strategy & Ops Lead, Amazon Ads

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easierwhoever that customer may pursuit of delighting customers Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together we are building the future one innovative product service and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers agencies authors publishers and entrepreneurs. Our ad solutionsincluding retail media display video DSP measurement and ad tech solutionsleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys.

Amazon Ads continues to grow and diversify our products from our start in Sponsored Ads to our expanding video offerings across Thursday Night Football Twitch and Prime Video ads. We constantly seek ways to reinvent and improve our Ads-wide Go To Market strategy to better serve our customers and this triggers significant organizational change. We are seeking an experienced professional to drive the change across the Amazon Ads this highly visible role you will develop the change management strategy to build awareness and knowledge about the change among product marketing sales and other cross-functional teams and the desire to adopt the change. You will apply industry best practices in change management authoring documents to outline your strategy and drive leadership alignment on the same. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company.

Key job responsibilities
* Define the change management strategy for both major and ongoing changes to build awareness and knowledge about changes among product marketing sales and other cross-functional teams and the desire in them to adopt the change.
* Help tailor industry frameworks for what great change management looks like applying them to Amazon Ads
* Establish channels and mechanisms (workshops webinars eLearnings emails slack etc.) to execute the change management strategy and own the change management calendar.
* Continually refine the change management process to improve efficacy.
* Define KPIs for what success looks like and measure the same (e.g. GTM survey)
* Author documents for Director leadership audience to drive alignment on strategy and provide periodic performance updates.

- 3 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Bachelors degree
- 3 years experience in advertising industry

- 3 years of change management experience
- 3 years experience in Product Marketing or managing GTM process/ operations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 118200.00 - 160000.00 USD annually
USA NY New York - 130000.00 - 185000.00 USD annually
USA WA SEATTLE - 118200.00 - 160000.00 USD annually