Sr. Graphic Designer
Easton, PA - USA
Job Summary
Job Description
The Senior Graphic Designer role requires a combination of exceptional visual design skills strategic thinking and operational awareness. This position goes beyond execution playing a critical role in shaping how creative work is prioritized developed and delivered across the organization.
As a senior member of the creative function this individual is responsible for leading high-impact design work across campaigns product marketing digital experiences and brand initiatives. The role also influences how creative resources are leveraged balancing hands-on design with the strategic use of external partners to scale output without compromising quality.
This is a highly collaborative position that partners closely with Brand Product Marketing Digital and Content teams to bring ideas to life in a way that is both visually compelling and aligned with business goals.
1. Creative Leadership & Execution
- Lead the design and execution of high-quality creative across channels including digital print campaigns web email and events
- Translate business goals audience insights and brand strategy into compelling visual concepts and assets
- Ensure consistency and excellence across all deliverables maintaining and evolving brand standards
- Contribute to and elevate the overall creative direction of marketing initiatives
- Own projects from concept through final delivery including iteration and refinement
2. Creative Strategy
- Develop clear insight-driven creative approaches that align with campaign objectives
- Partner with stakeholders early to shape briefs clarify goals and define success criteria
- Bring forward new ideas design trends and innovative approaches to continuously improve creative output
3. Resource & Workflow Optimization
- Assess incoming creative needs and determine the most effective path to execution (self-led collaborative or external support)
- Help streamline creative workflows intake processes and timelines to improve efficiency and reduce bottlenecks
- Maintain visibility into workload and priorities to ensure deadlines are met without compromising quality
4. External Partner Collaboration
- Collaborate with freelance designers agencies and creative partners as needed to expand capacity
- Provide clear direction feedback and quality control to ensure external work meets brand and business standards
- Build a reliable network of creative partners that can be leveraged as demand fluctuates
5. Cross-Functional Partnership
- Act as a trusted creative partner to marketing and business stakeholders
- Communicate clearly on timelines expectations and trade-offs
- Participate in campaign planning and contribute creative perspective to strategic discussions
- 7 years of experience in graphic design or visual communication roles
- Strong portfolio demonstrating high-quality work across multiple channels and formats
- Deep expertise in Adobe Creative Suite and modern design tools
- Ability to balance concepting and hands-on execution with speed and precision
- Experience working with cross-functional teams in a fast-paced environment
- Strong communication and presentation skills with the ability to explain design decisions clearly
- Experience collaborating with external vendors freelancers or agencies
- Highly organized with the ability to manage multiple projects and shifting priorities
- Strong editing and proofreading skills
- Ability to travel as needed
- Ability to meet deadlines budgets and objectives and work as a team with other Marketing and cross department professionals
Required Experience:
Senior IC