Sr. DTC Merchandiser

*This is a hybrid role based out of our HQ in Carlsbad -office expectation is 4 days a week.*

ABOUT THE POSITION

The Sr. DTC Merchandiser supports the development and execution of merchandising strategies that drive long-term sustainable growth across the direct-to-consumer business with a primary focus on ecommerce digital product storytelling campaign execution and go-to-market implementation.

This role serves as the connection point between seasonal line strategy consumer-facing product storytelling marketing moments ecommerce execution and in-season business performance. The role helps define what products the brand is speaking to when those stories come to life why those products matter to the consumer and how priorities are communicated across cross-functional teams.

This role partners closely with ecommerce merchandising marketing creative planning product merchandising and retail planning to ensure product priorities story timing inventory realities and business needs are aligned across the DTC consumer journey.

HOW YOULL MAKE A DIFFERENCE

1. DTC Seasonal Product & GTM Planning

• Support the Senior Manager DTC Merchandising in building maintaining and communicating the Seasonal Product & GTM Calendar including key product stories launches category moments campaign priorities and consumer-led seasonal edits.

• Translate seasonal line strategy into DTC product priorities to share across DTC channels including web email retail social and paid media.

• Partner with Product Merchandising and Planning to understand line intent key franchises product flow delivery timing and inventory position.

• Maintain visibility to key launches late adds delivery shifts chase opportunities markdown moments and promotional needs to ensure product priorities remain actionable and commercially grounded.

• Conduct ongoing competitive shopping and market research to maintain a strong pulse on the apparel landscape identifying relevant product pricing color styling assortment storytelling and promotional trends.

2. Product Storytelling

• Translate product features intent and seasonal direction into consumer-facing product stories including the consumer benefit use case outfitting opportunity and reason-to-buy.

• Support the development of product POVs for seasonal stories campaign moments category pushes launches collections DTC priorities and consumer-led product edits.

• Partner with Marketing and Creative to ensure product priorities hierarchy selling points styling needs and asset requirements are clearly briefed and accurately represented.

3. Cross-Functional Channel Alignment

• Serve as a key partner in translating seasonal product priorities into actionable briefs for Marketing Creative Ecommerce Site Merchandising Retail Planning and Commercial teams.

• Partner with ecommerce merchandising to ensure site experiences reflect the product stories featured product priorities inventory timing and campaign timing.

• Partner with the Retail Assortment Planner to ensure retail windows and zone plans align with the broader product roadmap marketing calendar and key seasonal stories.

• Communicate roadmap updates product pivots delayed deliveries late adds campaign shifts and priority changes clearly and consistently across teams.

4. In-Season Product Management

• Monitor weekly business performance and support the Senior Manager in identifying product risks opportunities and recommended actions.

• Partner with Planning to understand sell-through inventory position receipt flow SKU productivity margin and markdown risk.

• Update the DTC product roadmap based on business performance delivery changes inventory shifts marketing changes late arrivals markdowns and promotional needs and communicate cross-functionally.

• Partner with Marketing Ecommerce Planning and Creative to adjust product priorities and channel support based on selling trends and inventory positions.

5. Reporting Insights & Seasonal Hindsight

• Run weekly monthly and seasonal reporting for the DTC merchandising function.

• Analyze product category collection campaign and channel performance to identify what is working what is not working and what actions are needed.

• Monitor KPIs including revenue sell-through inventory position return rate SKU productivity and customer feedback.

• Partner with the Senior Manager to translate hindsight learnings into future product roadmap recommendations storytelling priorities seasonal strategies and GTM improvements.

YOU HAVE

• 57 years of experience in merchandising DTC merchandising GTM merchandising product marketing buying ecommerce merchandising or related apparel/retail roles.

• Experience supporting apparel GTM calendars seasonal line adoption product launches campaign planning and DTC product storytelling.

• Experience within apparel active outdoor lifestyle footwear or consumer products preferred.

• Strong understanding of seasonal product calendars go-to-market processes product storytelling and direct-to-consumer channel execution.

• Ability to translate product features and line strategy into consumer-facing benefits product stories and messaging.

• Strong analytical skills with the ability to interpret selling data inventory position product performance customer insights and channel response.

• Experience partnering cross-functionally with product planning marketing creative ecommerce site and retail planning teams.

• Excellent communication presentation organization and prioritization skills.

• Proficiency in Microsoft Excel PowerPoint Outlook Teams and reporting/analytics tools.

What Success Looks Like

• The DTC seasonal product calendar is clearly built maintained communicated and updated throughout the season.

• Cross-functional teams understand what products are being prioritized when those priorities are live and why those products matter to the consumer.

• Product stories show up consistently across ecommerce email paid media social SMS retail windows and campaign moments through strong partnership with channel owners.

• Product priorities shift appropriately based on sales trends inventory position delivery changes markdown needs and chase opportunities.

• Weekly and monthly reporting provides actionable insights and clear recommendations.

#Hybrid
#prAna
#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.

Hiring Range: $76000 - $111837*Pay decisions are determined by multiple factors including what the market is paying a candidates capabilities and skills years of experience and internal equityAt Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.