Sr. Director, Product & Experience Marketing

Thumbtack is the one app you need to take care of and improve your home from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S. people turn to Thumbtack to complete urgent repairs seasonal maintenance and bigger improvements. We help homeowners know which projects to do when to do them and who to hire from our growing community of 300000 local service businesses. If making an impact inspires you join us. Imagine what well build together.

The Marketing & Communications team at Thumbtack is responsible for turning the companys product ambitions into relationships that last. Product Marketing translates Thumbtacks strategy into positioning that homeowners and professionals genuinely understand and value. Experience Marketingspanning Lifecycle Landing Page Optimization and Content Marketingbuilds the ongoing engagement that makes Thumbtack indispensable after the first interaction. Together these functions connect product growth and commercial efforts to the outcomes that matter most to the business.

This Sr. Director role leads both Product Marketing and Experience Marketing at a pivotal moment for Thumbtack. Demand is growing ahead of plan the product roadmap is ambitious and the company is investing seriously in the marketing capability that will turn transactional usage into lasting relationships. You will own strategy and execution across PMM and Experience Marketing manage a team of experienced marketers and work closely with Product Commercial and Growth leadership to keep these functions tied to the outcomes that drive the business forward.

• Serve as the voice of the homeowner and the professional inside Thumbtack building a continuous rigorous understanding of what both audiences need how they make decisions and where the product earns or loses their trust and bringing that perspective into product planning before decisions are made

• Partner with product and senior leadership to shape product vision and strategy contributing customer insight market perspective and positioning upstream of the roadmap rather than downstream of engineering

• Lead Product Marketing to define positioning and product narrative ahead of the roadmap for both homeowners and professionals ensuring messaging holds coherence across a two-sided marketplace from company narrative through in-product copy

• Set the strategic direction for Experience Marketing connecting Lifecycle Landing Page optimization and Content Marketing so behavioral signals and content performance inform each other and align with the broader growth strategy

• Partner directly with the CPO CCO and Growth leadership on roadmap priorities go-to-market strategy and commercial alignment

• Represent your teams strategy and results clearly to senior leadership and serve as a credible voice for PMM and Experience Marketing in cross-functional conversations

• Develop your team create clear accountability and foster an environment where strong marketers do their best work

• 10 years of experience in product marketing lifecycle marketing or both including significant experience leading high-performing teams at the Senior Director level (or equivalent) within a high-growth company.

• A track record of working closely with product teams not just downstream of them; you have built positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio.

• Demonstrated ability to build positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio. Preferred experience in a two-sided marketplace where the same product must earn trust with consumers and business users who care about very different things.

• A clear point of view on how segmentation personalization and behavioral data should shape how a company communicates with its users over time.

• Strong cross-functional instinctsyou earn trust with product engineering and commercial teams by being specific rigorous and useful.

• A commitment to developing your team and building clear accountability structures that help strong people do their best work.

• For candidates living in San Francisco / Bay Area San Jose New York City or Seattle metros the expected salary range for the role is currently $270300 - $349800

• For candidates living in Austin TX or Washington DC metros or in California Massachusetts New Jersey or Washington states the expected salary range for the role is currently $243100 - $314600

• For candidates living in all other US locations the expected salary range for this role is currently $229500 - $297000

Actual offered salaries will vary and will be based on various factors such as calibrated job level qualifications skills competencies and proficiency for the role.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact: .

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Required Experience:

Exec