Sr. Director, Pfizer Brand & Reputation

For 175 years Pfizers brand has stood for scientific rigor innovation and trust one of the most recognized names in global healthcare. The Head of Pfizer Brand & Reputation is the enterprise leader responsible for shaping how that brand shows up in the world: not just how it looks but how it acts. Across campaigns corporate reputation go-to-market strategy and the visual and verbal identity that unifies it all this leader sets the standard for a brand with real weight and real consequence.

This is a senior highly visible role at the intersection of enterprise brand strategy commercial go-to-market planning and integrated campaign execution. They will lead bold insight-driven campaigns that advance Pfizers most strategic priorities including Oncology and other areas of enterprise focus driving visibility stakeholder engagement and measurable business growth across global markets. Brand identity governance and stewardship remain important responsibilities providing the connective tissue that ensures consistency and coherence across every initiative including how Pfizers brand is expressed and protected in AI-enabled content environments.

Reporting to the Head of Pfizer Brand and Experience this leader will manage a high-performing team collaborate directly with Executive Leadership Franchise and Therapeutic Area leaders and partner closely with Corporate Communications agency partners and cross-functional stakeholders. The role demands equal parts creative vision strategic precision and executive influence and a genuine sense of purpose for the work Pfizer does.

Enterprise Brand Strategy Architecture & Go-to-Market

Lead brand strategy and GTM planning for Pfizer and priority therapeutic areas (e.g. Oncology and Obesity). Drive the connection between the Pfizer master brand and TA and product brands ensuring every brand expression builds coherent equity across the architecture. Ensure strategy is anchored in audience insight and aligned with commercial goals across Consumer HCP Investor and Advocacy audiences. Serve as a strategic thought partner to U.S. Business and Therapeutic Area leaders translating priorities into brand strategies that perform in market.

Integrated Campaign Leadership

Drive the creation and rollout of integrated brand campaigns across paid owned and earned media channels. Champion creative excellence innovation and cultural relevance ensuring every campaign is strategically grounded compliant and built to perform. Lead the launch of platforms programs and brand acts that engage millions of people and shape Pfizers reputation in the marketplace.

Corporate Reputation & Communications Partnership

Partner with Corporate Communications to develop and execute enterprise reputation initiatives that reinforce Pfizers brand promise and build trust across diverse stakeholder audiences. Serve as a strategic bridge between brand marketing and corporate communications ensuring that enterprise narrative reputation-building programs and campaign work are well-integrated and mutually reinforcing.

Brand Identity Governance & Stewardship

Oversee Pfizers global brand identity system visual and verbal ensuring consistency quality and integrity across all enterprise touchpoints. Develop and maintain brand guardrails toolkits and asset libraries that empower global teams and agency partners to produce brand-aligned work. Own the extension of those standards into AI-enabled environments including ensuring that generative AI tools and systems are trained guided and evaluated against Pfizer brand standards. Conduct ongoing brand equity analysis to inform positioning and refine visual and messaging systems as markets audiences and content creation technologies evolve.

Executive Collaboration & Stakeholder Alignment

Collaborate directly with senior leaders across business units the Chief Marketing Office and Therapeutic Area teams to align brand strategy with business performance goals. Lead cross-functional working groups and steering committees. Build and maintain strong relationships with top-tier agency and vendor partners ensuring strategic alignment budget discipline and world-class execution.

Team Leadership & Talent Development

Build lead and mentor a high-performing team of brand strategists campaign managers and creative leads. Foster a culture of innovation accountability and excellence. Develop talent and create conditions where people do their best work.

Performance Measurement & Optimization

Define and track KPIs across campaign touchpoints and brand health metrics. Leverage data-driven insights to refine strategies optimize media spend and maximize ROI. Establish leading and lagging indicators for the brand and adjust approaches based on performance.

Innovation Trends & Thought Leadership

Stay ahead of industry trends innovation competitor and cultural shifts and creative technology. Champion new approaches to storytelling personalization and digital engagement. Anticipate how evolving consumer behavior and market dynamics should shape brand strategy.

• Bachelors degree with 12 years or MBA/MS with 10 years of progressive experience in brand strategy marketing or integrated campaign management; or equivalent experience leading at an award-winning agency.
• Demonstrated success leading integrated multi-channel campaigns at scale for global brands life sciences or pharmaceutical experience is a plus.
• Proven ability to develop and execute go-to-market strategies across diverse audiences including Consumer HCP Investor and Advocacy.
• Strong track record of managing large media budgets with discipline and a focus on measurable performance and ROI.
• Experience partnering with or within Corporate Communications on enterprise reputation or brand initiatives.
• Expertise in brand identity governance: developing guidelines toolkits and asset libraries that enable global brand consistency including in AI-enabled content systems.
• Exceptional analytical capabilities paired with creative vision comfortable drawing insights from both quantitative data and cultural observation.
• Strong executive presence with excellent verbal and written communication skills; proven ability to influence senior leaders and drive alignment across complex matrixed organizations.
• Outstanding collaboration and problem-solving skills across cross-functional teams and external partners.
• Deep understanding of the healthcare ecosystem including Consumer and HCP journeys across Therapeutic Areas.
• Thrives in a fast-paced high-ambiguity environment; able to drive teams to results take accountability and meet deadlines.

• Global brand or campaign experience across multiple markets and cultures.
• Experience translating complex healthcare or scientific narratives into compelling accessible brand storytelling.
• Background in leading both brand identity and campaign functions within a single role or closely integrated team.
• Familiarity with generative AI tools and how brand standards are applied maintained and evaluated within AI-enabled content systems.
• Familiarity with emerging digital ecosystems media partnerships and earned strategies that drive brand equity.
• Experience leading and developing high-performing senior marketing teams.

Location: Selected candidate must be onsite 2.5 weekly

The annual base salary for this position ranges from $214900.00 to $358100.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.

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