Sr. Director Marketing, Tropicana

Fresh-Squeezed Legacy Bold New Chapter

Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and PepsiCo our portfolio includes iconic brands like Tropicana Naked KeVita Izze Copella and Punica. With over 76 years of global leadership in the orange juice category were committed to preserving this legacy while driving innovation in other areas. From reimagining orange juice to creating functional smoothies and driving afternoon refreshments we are striving to become the undisputed global leader in fresh and chilled beverages.

The brand marketing team is vital to Tropicana Brands Groups success driving brand awareness customer engagement and sales growth. This teams objectives are to grow market share improve consumer loyalty and ultimately drive profitability through knowing our target consumers needs trends and behaviors. Collaborating closely with other departments the team ensures that marketing strategies align with business objectives influence product development and keep us competitive in a dynamic market.

Your Next Pour: The Opportunity

This leader will own the growth agenda for the Tropicana Masterbrand across three complementary areas:

• 100% Juice: Strengthen and grow a market-leading franchise.
• Juice Drinks: Build a stronger challenger position in juice drinks and refreshment beverages.
• Innovation: Create consumer-led innovation platforms that expand Tropicanas relevance and unlock future growth.

This role requires a leader who can set a clear vision for the brand inspire teams behind that vision and translate strategy into action across the full marketing mix. The successful candidate will lead and develop a high-performing marketing team while influencing a broad cross-functional organization. Additional responsibilities include:

• Lead development and execution of the Tropicana Masterbrand strategy across 100% Juice Juice Drinks and Innovation.
• Own brand and business performance including brand equity household penetration volume revenue and profitability objectives.
• Develop breakthrough positioning communications and consumer engagement platforms that strengthen brand relevance and drive growth.
• Lead the end-to-end innovation agenda from insight identification and concept development through commercialization and launch.
• Identify consumer cultural and marketplace trends to inform portfolio strategy innovation priorities and future growth opportunities.
• Partner closely with Sales Finance Insights R&D and Supply Chain teams to deliver exceptional customer and consumer outcomes.
• Build coach and develop a high-performing marketing team while fostering a culture of accountability collaboration and continuous learning.
• Champion modern marketing capabilities leveraging data analytics technology and evolving media channels to improve effectiveness.
• Lead agency partnerships and creative development to ensure world-class execution and brand stewardship.
• Manage marketing investments agency governance and resource allocation to maximize business impact.

The Perfect Blend: Experience

• 10 years of progressive brand marketing experience within consumer packaged goods food beverage or adjacent consumer industries.
• Proven track record leading large-scale consumer brands and delivering sustainable business growth.
• Experience developing brand strategy innovation pipelines integrated marketing campaigns and commercial activation programs.
• Demonstrated ability to translate consumer insights into successful business brand and innovation strategies.
• Strong financial and commercial acumen with experience managing P&Ls budgets forecasts and business performance metrics.
• Proven ability to influence senior leadership and align diverse cross-functional stakeholders around a shared vision.
• Exceptional storytelling communication and presentation skills with experience presenting to executive leadership.
• Experience building leading and developing high-performing teams.
• Strong agency management experience including creative development media production and strategic partnerships.
• Comfortable operating in fast-paced highly collaborative environments.
  

Foundational Ingredients: Requirements

• Bachelors degree required; MBA preferred
• Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
• Must be located in Chicago IL surrounding area or willing to relocate for the duration of employment.
• Willingness to adapt and thrive in a blended work environment with 3-days in office seamlessly transitioning between remote work and in-office operations
• Travel as required

Perks That Pack a Punch

TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan medical dental vision company provided life STD and LTD addition you may also elect to participate in voluntary life accident hospital and critical illness coverages.

The salary range for this position is $181000-$254000

Required Experience:

Exec