Sr. Director Marketing, North America

About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1350 global consumer brands including McAfee Flipkart Dominos Nestle Deutsche Telekom and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

MoEngage Analyticsarms marketers and product owners with insights into customer behavior. Brands can leverageMoEngage Personalizeto orchestrate journeys and build 1:1 conversations across the website mobile email social and messaging Inform the transactional messaging infrastructure helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngagesAI Suitehelps marketers develop winning copies and creatives optimize campaigns and channels that boost engagement and help with faster execution.

For over a decade consumer brands in 60 countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries MoEngage is backed by Goldman Sachs Asset Management B Capital Steadview Capital Multiples Private Equity Eight Roads F-Prime Capital Matrix Partners Ventureast and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave: Real-Time Interaction Management Q1 2024 report and Strong Performer in The Forrester Wave 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role

North America is MoEngages most strategic growth market and marketing here is a core GTM engine not a support function.

As Senior Director Marketing you will be the Regional Head of Marketing reporting to the SVP Marketing. You will own the full marketing funnel for the region and lead the marketing team that builds MoEngage into the category-defining consumer engagement platform for North American brands.

This is a high-ownership leadership role. You will set the regional marketing agenda own & support the NA pipeline number alongside Sales and make the calls on where we invest where we dont and where we double down.

Roles & Responsibilities

• Own the North America marketing strategy aligned to revenue and pipeline goals.

• Co-own the NA pipeline number (New logo & Expansion) with the regional Sales leader.

• Build MoEngages brand and category presence in North America: thought leadership PR executive narrative and share of voice.

• Lead an integrated demand engine across paid content SEO/AEO/GEO ABM partner co-marketing and outbound enablement.

• Own the NA field and events portfolio across flagship MoEngage events industry conferences (MAU Think Summit Shoptalk etc.) executive roundtables and target-account programs.

• Drive customer advocacy in the region - case studies references customer councils and speaker programs featuring marquee NA brands.

• Partner with global Product Marketing to localize positioning messaging and competitive narratives for the NA consumer brand buyer.

• Build develop scale & shape the NA marketing team as the region grows.

• Own the regional marketing budget. Make deliberate tradeoffs. Defend them with data and judgment.

• Partner with NA Sales CS Partnerships and global Marketing functions and align cross-functionally on shared goals.

• Communicate regional impact to the executive team across pipeline contribution brand health share of voice and team performance.

Compensation

The annual total salary range for this position is CTC $245K$260K USD. Compensation is based on a variety of factors including but not limited to location experience job-related skills and level.

Requirements

• 12 years of B2B marketing experience in high-growth enterprise SaaS with proven leadership at the Director / Senior Director level.

• Track record building or scaling regional marketing for North America Brand to Demand full-funnel ownership.

• Domain experience in MarTech CDP customer engagement marketing automation CX or adjacent categories serving consumer brands.

• Strong commercial orientation: Youve owned a pipeline number alongside Sales and can speak the language of revenue CAC and payback.

• Experience building and retaining high-performing marketing teams across multiple sub-functions.

• Strong judgment and comfort operating in ambiguity.

• Proven ability to influence stakeholders and partners without formal authority.

• Executive presence and storytelling skills: Comfortable in the room with CMOs of consumer brands and with your own exec team.

• Hands-on operator with a multiple hats mindset.

Why this role matters

This role shapes how MoEngage shows up in our most important market. It defines the brand builds the category and drives the pipeline that fuels NA growth.

At MoEngage we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate we create the most value for our clients our employees and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngage is based solely on professional competence skills and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender ethnicity abilities age identity orientation or expression marital status (including pregnancy) religion and beliefs or any other status protected by law.

It is our policy to comply with all applicable national state and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions authentic selves and talents to work collaborating to drive progress and solve meaningful challenges.

Why Join Us!

At MoEngage we are passionate about our team and technology - see below to know more about us.

Scale @MoEngage

We handle more than a billion messages every day. Rest assured you will be surrounded by really smart and passionate people as we scale much more to build a world-class technology team.