SR Director, Growth Marketing & Analytics

Position Overview:

We are seeking a strategic data-driven and creative Senior Director of Growth Marketing & Analytics to lead our growth marketing initiatives. This role will drive patient acquisition and physician engagement through digital and referral channels with a strong emphasis on physician referral marketing paid media website optimization and brand campaigns. The ideal candidate brings deep healthcare experience and a proven ability to scale growth through performance marketing and analytics.

Key Responsibilities:

Growth Marketing Strategy

• Develop and execute integrated marketing strategies to drive patient volume and brand awareness.
• Lead campaigns targeting physicians industry professionals and patients.
• Collaborate cross-functionally to align marketing efforts with business objectives.

Physician Referral Marketing

• Collaborate with VP Referral Relations to build and manage segmentation and outreach programs to increase referrals from physicians and provider groups.
• Analyze referral data to identify growth opportunities and optimize engagement strategies.

Digital Marketing & Website Management

• Own CRM email marketing and marketing automation on behalf of marketing.
• Oversee the companys digital marketing efforts inclusive of website strategy (SEO content and conversion optimization) and paid media.
• Ensure digital channels are optimized for performance compliance and brand consistency.

Analytics & Performance Optimization

• Own marketing analytics and reporting across all channels.
• Build dashboards and models to track ROI conversion rates and patient acquisition costs.
• Use data to inform strategy optimize campaigns and guide executive decision-making.
• Present insights and recommendations regularly to leadership and stakeholders.

Qualifications:

• 10 years of experience in growth marketing.
• Proven success in physician referral marketing and B2B/B2B2C healthcare outreach.
• Experience with CRM systems (e.g. Salesforce Health Cloud) and patient engagement platforms.
• Strong experience managing websites paid media and brand campaigns.
• Proficiency in marketing analytics platforms (e.g. Google Analytics).
• Deep understanding of HIPAA-compliant marketing practices.
• Excellent leadership communication and cross-functional collaboration skills.

At PRISM Vision Group we believe great work deserves great rewards. Heres what you can expect when you join our team:

Salary Range:$133500.00 to $210000.00 USD

Competitive Compensation Base salary performance bonuses and regular reviews.

Health & Wellness Comprehensive medical dental and vision insurance; and wellness program.

Retirement Planning 401(k) with company match.

Generous Time Off Paid vacation sick leave and company holidays.

Learning & Development career growth programs.

Other Perks Commuter benefits Voluntary Accident and Critical Illness plans FSA/HSA and Dependent Care FSA. employee discounts and more.

Required Experience:

Exec