Sr. Director, FP&A Global DTC & Social Commerce

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Our Mission:

At SharkNinja we continuously strive to deliver high-quality innovative products that enhance peoples lives while driving growth and operational excellence within our business. We areseekinga strategic and experiencedSr. Director FP&A Global DTC & Social Commerce to lead finance for our global direct-to-consumer and social commerce business. This role will shape commercial strategy drivesalesand margin performance and serve as the global finance business partner to one ofSharkNinjasfastest-growingand most dynamic channels.

Position Overview:

TheSr. Director FP&A Global DTC & Social Commercewill lead the finance organization supportingSharkNinjasglobal DTC business spanningeCommerce ( and brand sites) TikTok Shop and emerging social commerce platforms. Acting as the dedicated business partner to the Global Head of DTC this leader will own the financial agenda for the channel end to end forecasting margin management commercial strategy and the weekly operating model while partnering deeply withmedia affiliates and performance marketingteams to connect investment decisions to sales and margin outcomes. The role carries a global mandate: unlocking new geographies instilling best practices across regions and building the operating discipline that scales a high-growth channel.

Key Responsibilities:

Global Business Partnership & Leadership:

• Serve as thefinance business partner to the Global Head of DTC co-owning the channels P&L growth agenda and strategic roadmap.

• Lead and develop a high-performing FP&A team supporting DTC globally ensuring alignment withSharkNinjasfinancial and strategicobjectives.

• Drive theweekly operating modelfor the global DTC business cadence KPIs performance reviews and decision forums that keep the channel accountable to plan.

• Supportnew geography expansion building business cases launch economics and scaling playbooks for markets entering DTC and social commerce.

• Instillglobal best practicesacross regions standardizing forecasting promotional planning and margin management so wins in one market transfer to all.

eCommerce TikTok Shop & Social Commerce Ownership:

• Own the financial strategy and performance management forTikTok Shop and social commerce including creator/affiliate economics live commerce and platform-specific pricing and promotional models.

• Build the analytical foundation for an emerging channel: unit economics contribution margin by platform customer acquisition cost and lifetime value.

• Evaluate and prioritize investment across DTC platforms balancing near-term profitability with long-termchanneland brand-building value.

Media Affiliates & Commercial Strategy:

• Partner with themedia and affiliates organizationto drive end-to-end ownership of commercial strategy linking media investment affiliate commissions and promotionalspendto sales margin and ROI.

• Oversee pricing promotion and product strategy for the DTC channel ensuring alignment across markets and maximizing profitability.

• Provideactionable insightonproduct launches campaign performance and customer acquisition strategy.

Financial Planning Reporting & Analysis:

• Ownforecasting budgeting andactualsreportingfor the global DTC business with clear articulation of drivers risks and opportunities.

• Lead sales and margin performance analysis including POS and platform-level reporting to surface trends and inform executive decision-making.

• Build and refine financial models that improve forecast accuracy and enable faster better decisions in a fast-moving channel.

Cross-Functional Collaboration & Process Improvement:

• Collaborate with sales marketing product and operations teams to align financial strategy with go-to-market execution inventory management and fulfillment.

• Act as a trusted advisor to senior executives ensuring alignment on financialobjectivesand strategic initiatives.

• Drive process improvement across the FP&A function increasing efficiency accuracy and scalability as the channel grows.

Qualifications & Experience:

• Bachelors degree in Finance Accounting Business or a related field; MBA or advanced degree highly preferred.

• 12 years of progressive experience in financial planning analysis and business partnering with 5 yearsinsenior leadership roles.

• Deep experience ineCommerce and direct-to-consumerfinancial management; exposure toTikTok Shop marketplaces or social commercestronglypreferred.

• Demonstrated success partnering with media performance marketing or affiliate teams and connecting marketing investment to financial outcomes.

• Experienceoperatingglobally supporting multiple regions launching new markets or standardizing practices across geographies.

• Proventrack recordleading FP&A teams driving financial performance and shaping commercial strategy.

• Advanced skills in financial modeling forecasting and reporting;proficiencyin planning and BI tools such asAdaptive Insights Power BI Domo or similar platforms.

• Strong communicationand leadership skills with the ability to influence senior executives and cross-functional teams.

SharkNinjasCommitment to Diversity Equity and Inclusion:

At SharkNinja diversity drives innovation. We believe in fostering an inclusive environment where every voice is valued and diverse perspectives propel our business forward. We are committed to providing reasonable accommodation for individuals with disabilities throughout the job application process.

Our Unique Mindset:

As a Sr. Director Global DTC & Social Commerce at SharkNinja you will embody our key success drivers:

• RARELY SATISFIED Constantly seeking improvement and innovation.

• PROGRESS OVER PERFECTION Embracing agility and adaptability.

• DETAILS MAKE THE DIFFERENCE Bringing precision and rigor to your financial analysis.

• WINNING IS A TEAM SPORT Collaborating across teams to drive results.

• COMMUNICATING FOR IMPACT Ensuring clear actionable communication that influences decision-making.