Sr Customer Marketing Specialist
Raleigh, WV - USA
Job Summary
As a Sr Customer Marketing Specialist here at Honeywell you will play a pivotal role in driving customer engagement and loyalty through the development and execution of targeted marketing strategies. You will collaborate closely with sales teams and product management to understand customer needs and deliver impactful campaigns that enhance brand perception and contribute to business growth.
You will work out of our Raleigh NC Houston TX Charlotte NC or Atlanta GA location on a Hybrid work schedule.
In this role you will impact customer acquisition retention and satisfaction by leveraging market insights and customer data to identify growth opportunities and optimize marketing initiatives. Your efforts will strengthen customer relationships and support Honeywells position as a leader in the industry.
Responsibilities
- Develop and execute customer marketing strategies to drive engagement and loyalty.
- Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
- Create and manage marketing programs including email campaigns social media promotions and customer events.
- Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
- Monitor and report on the effectiveness of marketing campaigns providing recommendations for optimization.
- Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
- Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
- Collaborate with cross-functional teams including product management and creative services to develop compelling marketing collateral and assets.
- Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement.
Qualifications
In addition to a competitive salary leading-edge work and developing solutions side-by-side with dedicated experts in their fields Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical Dental Vision and Life Insurance; Short-Term and Long-Term Disability; 401(k) match Flexible Spending Accounts Health Savings Accounts EAP and Educational Assistance; Parental Leave Paid Time Off (for vacation personal business sick time and parental leave) and 12 Paid Holidays. Learn more
The application period for the job is estimated to be 40 days from the job posting date; however this may be shortened or extended depending on business needs and the availability of qualified candidates.
Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the worlds most critical challenges around energy safety security productivity and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency productivity sustainability and safety in high growth businesses in broad-based attractive industrial end markets. Our products and solutions enable a safer more comfortable and more productive world enhancing the quality of life of people around the globe. Learn more
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex religion or veteran status. Learn more
- -Minimum of 5 years experience with product marketing GTM commercialization or performance and digital marketing
- -Able to provide examples of ability to work in matrixed organizations
- -Experience with providing strong messaging and content development skills ability to simplify complex technical solutions into compelling narratives that resonate with customers
- -Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics
- -Must have a background in B2B with a preference of infrastructure/energy sectors
- -Understanding of marketing to utility or regulated industry buyers and distribution/channel partners
- -Familiarity with software GTM and solution selling motions (Salesforce Marketo Adobe - Marketing Cloud)
- Bachelors degree in Marketing Business or a related field.
- Dynamic and self-motivated individuals who thrive in a fast-paced environment.
- Innovative and creative thinking to drive continuous improvement.
- Teamwork and collaboration as the best results are achieved through collective effort.
- Customer-centric mindset prioritizing understanding and meeting customer needs.
Required Experience:
Senior IC
About Company
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability ... View more