Sr. Creator, Program Manager

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

About the role

SharkNinjais looking for a Senior Creator Manager to lead and scale our mid-tier and micro creator program across the brand portfolio. This is a senior individual contributor role you will own strategy and execution for a large complex creator roster drive program infrastructure and set the bar for creator quality content performance and operational rigor.

You will serve as the internal expert on creator program design mentoring more junior team members while owning the most complex creator relationships and cross-functional workflows yourself.

Whatyoullown

• Creator program strategy and operations:Lead end-to-endcreatorprogram design and execution across TikTok Instagram and YouTube. Develop tiering frameworks sourcing criteria and briefing standards that scale.

• High-volume roster management:Own a large portfolio of mid-tier and micro creators from sourcing and vetting to contracting content review and off-boarding. Maintain an always-on high-quality pipeline.

• UGC and content infrastructure:Build and continuously improve the systems tools and templates the team relies on databases brief libraries onboarding flows content review trackers and performance dashboards.

• Performance and optimization:Own program-level KPI reporting. Translate creator and content performance data into clear recommendations. Lead monthly program reviews with stakeholders.

• Cross-functional leadership:Act as the connective tissue between Creator Influencer Paid Media andSocialteams. Drive alignment on creator output priorities and ensure content is fit for paid amplification and whitelisting.

• Team mentorship:Guide and support junior Creator Managers and coordinators. Establish standards review work and serve as an escalation point for complex creator situations.

What you bring

• 57 years in influencer marketing creator management or social operations with meaningful experience managing high-volume creator programs at a consumer brand or agency.

• Proventrack recordbuilding or scaling creator program infrastructure (not just executing within it).

• Expert-level fluency with creator platforms (CreatorIQMavrckMavely or equivalent).

• Strong analytical capability comfortable owning performance reporting and turning data into decisions.

• Experience with TikTok Shop affiliate creator models and UGC amplification via paid media.

• Collaborative communicator who canoperateat the creator level and the executive level.

What this is not

This is not a campaign management role or a macro influencer role. It is a senior operator who elevates the entire program someone who builds infrastructure sets standards and makes the work of the team around them better.

This is not a remote role it will be on site 3x a week in our Needham HQ or NYC locations