Sr. Content Marketing Strategist, Messaging and Positioning

Overview

At Esri we are dedicated to helping our customers see the power of this role youll create messaging and content that defines how the market understands Esri. The clear positioning and good writing you develop will demonstrate the value of choosing us. Your work will directly influence whether prospects engage with Esri and will support our business development teams in meeting key objectives. Frommessagingframeworksthat explain what we do and why we matter to specific audiences to the marketing materials leveraged across our organization you will help bring these messages and our brand to life.

Responsibilities

• Strategic Content Leadership. Develop and implement content strategies that advance Esris global marketing goals. Translate strategic direction into messaging frameworks that connect product capabilities with customer benefits ensuring prospects immediately grasp our value.
• Creative Excellence. Produce edit and critique high-impact content for brand and marketing campaigns across written visual video and multimedia formats including positioning and messaging frameworks advertising and email copy and other campaign materials and assets that drive pipeline and revenue.
• Editorial Oversight. Manage and mentor freelance and internal contributors to ensure quality accuracy and creative cohesion across projects. Train others on how to use positioningand messagingframeworks. Create guidelinesfor using positioning and messagingthat marketing business development and other teams use to stay consistent across all customer touchpoints.
• AI-Driven Innovation. Leverage AI writing and optimization tools to scale production improve content performance and enhance personalization while maintaining editorial integrity.
• Data and Insights. Partner with analytics teams to evaluate metrics analyze performance trends and apply insights to drive strategy engagement and optimization. Dive deep into audience market and product research to identify and understand Esris USPs for target roles industries and accounts.
• Thought Leadership. Represent Esris content discipline across teams and external engagements championing best practices and elevating content marketing standards across the organization.

Requirements

• 8 years developing messaging and marketing content preferably for technology or software companies
• Proven ability to write compelling conversion-focused content across multiple formats that impact business results
• Track record of creating impactful positioning
• Ability to distill complex technical offerings into clear compelling narratives and materials that communicate business value and differentiation
• Experience using competitive analysis subject matter expert interviews and customer research to inform writing and strategic decisions
• Strong collaboration and active listening skills - youll work across marketing business development and product teams to create messaging and deliver content
• Portfolio demonstrating strategic messaging frameworks and strong writing samples with evidence of business impact
• Bachelors degree in English Journalism Communications Marketing or a related field
• Occasional travel may be required (up to 20%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Masters degree in English Journalism Communications or related field
• Experience in enterprise software GIS mapping or location intelligence markets
• Background in content marketing or strategic marketing roles
• Experience using AI tools appropriately for research and content development
• Experience interpreting and applying marketing performance metrics

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