Sr Content and Communications Specialist General Tire

HOW YOU WILL MAKE AN IMPACT

The Sr. Content & Communications Specialist plays a pivotal role within the Content & Communications team. This position blends analytical data-driven thinking with creative vision to develop and execute compelling content across General Tires social media channels website email campaigns partnerships product launches promotions and events. Beyond producing highquality content the specialist is expected to stay ahead of emerging trends and continuously push for innovation that elevates the General Tire brand and its products.

The ideal candidate is a proactive selfstarter and fast learner who thrives in a fastpaced highly collaborative environment. Success in this role requires the ability to prioritize effectively manage multiple projects simultaneously and perform under pressure consistently delivering polished professional work.

• Create and execute:
  • Content strategy plans
    • E-mail campaigns
    • Social channels
    • Website content
    • Partnerships
    • Video content
  • Influencer/sponsorship program
    • Develop pitches & strategy briefs execution evaluating and reporting
  • Product launches
  • Promotions
  • Crisis communication plan
• Apply data analytics and audience insights to refine messaging strategies optimize content performance and improve engagement across communication channels.
• Copywriting and editing for press releases internal communications social media product information websites scripts etc
• Grow & maintain relationships with key internal/external partners such as:
  • Agencies
  • Motorsports partners
  • Product planning
  • Sponsored properties
  • Trade publications
• Handle media requests for interviews statements etc.
• Plan/manage contracts & budgets

SG 11

Qualifications :

WHAT YOU BRING TO THE ROLE 

• Bachelors degree in Marketing Communications Public Relations or a related field
• 5 years of related professional work experience
• Experience with managing various social media platforms for business use
• Working knowledge of social media management platforms such as Sprout or HootSuite
• Proven ability to develop and implement effective communications plans
• Superior communication attention to detail multi-tasking and time management skills
• Excellent writing and editing skills
• General knowledge of design process
• Expertise and understanding of how to develop relationships with traditional and new media
• Able to travel up to 10-15% when needed
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening
• Can offer a relocation package if needed

ADDITIONAL WAYS TO STAND OUT 

• Understanding of photography/videography 
• 7 years of related work experience

Additional Information :

All your information will be kept confidential according to EEO guidelines.

THE PERKS 

• Immediate Benefits 
• Robust Total Rewards Package
• Paid Time Off
• Volunteer Time Off
• Tuition Assistance
• Employee Discounts including tire discounts
• Competitive Bonus Programs
• Employee 401k Match
• Diverse & Inclusive Work Environment with 20 Employee Resource groups.
• Hybrid Work
• Employee Assistance Program
• Future Growth Opportunities including personal and professional
• And many more benefits that come with working for a global industry leader!

EEO-Statement:

EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals without regard to unlawful consideration to race color sex sexual orientation gender identity age religion national origin disability veteran status or any other status protected by applicable addition as a federal contractor Continental complies with government regulations including affirmative action responsibilities for qualified individuals with a disability and protected veterans where they apply. To be considered you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings we encourage you to reapply for other opportunities as they become available. Further Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process please reply to  or contact US Recruiting at . This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes such as following up on an application or non-disability related technical issues will not receive a call back.

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Remote Work :

No

Employment Type :

Full-time