Sr. Consumer Research Analyst

ABOUT THE POSITION

The Consumer Insights team delivers consumer and market intelligence that helps guide strategic decision-making across Columbia Sportswear Companys portfolio of brands. Through custom consumer research market exploration and qualitative and quantitative studies we uncover insights into consumer needs perceptions and category dynamics to inform business strategies. We partner with stakeholders to translate research findings ensuring consumer perspectives are reflected cross-functionally.

As a Sr. Consumer Research Analyst you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate across Product Design Innovation Merchandising Marketing and Commercial teams to influence business decisions and strategy ensuring the Consumer perspective is embedded throughout the purchase journey. Leveraging a variety of research methodologies youll transform complex data into compelling stories that help our brands better understand and serve outdoor consumers.

HOW YOULL MAKE A DIFFERENCE

• Lead and execute qualitative and quantitative consumer research projects from design through delivery providing actionable insights and business recommendations.
• Partner with Marketing Merchandising Innovation Product and Brand teams to support seasonal go-to-market processes and strategic business initiatives.
• Analyze synthesize and visualize complex consumer data to identify trends opportunities and key business implications.
• Develop expertise in the outdoor consumer and consumer journey serving as a trusted source of consumer knowledge across the organization.
• Present findings and recommendations to stakeholders in a clear compelling and influential manner.
• Utilize research platforms and tools including Qualtrics Dscout First Insight and related technologies to collect and analyze consumer data.
• Support strategic planning quarterly business reviews product development milestones and other key business decision points through consumer insights.
• Drive improvements across the consumer experience by translating research findings into practical research-informed recommendations.

YOU ARE

• Naturally curious and passionate about understanding consumer behavior.
• A strong storyteller who can translate data into meaningful business insights.
• Collaborative and effective at building partnerships across diverse teams.
• Highly organized and capable of managing multiple priorities in a fast-paced environment.
• An analytical problem-solver who approaches challenges with both rigor and creativity.
• A confident communicator who can influence stakeholders at various levels of the organization.

YOU HAVE

• Bachelors degree relevant certification or equivalent combination of education and experience.
• 5-8 years of consumer insights market research user research or related experience.
• Experience leading qualitative and quantitative research methodologies including surveys focus groups interviews usability testing card sorting and heuristic evaluations.
• Strong analytical skills with the ability to collect interpret synthesize and communicate consumer data and insights.
• Experience presenting research findings and recommendations to business partners and project teams.
• Working knowledge of the outdoor consumer outdoor industry consumer psychology behavioral science economics or related disciplines; understanding of physical and digital retail environments is a plus.

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.

At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.