Sr. Brand Manager, OTC Expert Marketing US

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

As Senior Brand Manager OTC Expert Marketing you will lead Haleons Expert Marketing strategy across key OTC categories and brands including Pain and Allergy with potential future expansion opportunities. This role is ideal for a strategic enterprise-minded marketer who can translate healthcare provider (HCP) insight trusted science omnichannel activation and performance data into measurable business growth.

You will partner with Brand Medical Affairs Expert Sales Category agencies and external healthcare organizations to strengthen HCP trust and recommendation improve patient outcomes and build brand equity across the OTC portfolio.

This role requires a leader who can operate from strategy through execution by shaping HCP journeys and audience strategy enabling the Expert Sales force elevating creative excellence and embedding a culture of continuous learning and performance optimization.

This role will provide YOU the opportunity to lead key activities to progress YOUR responsibilities include some of the following:

• Strategy Enterprise & Portfolio Leadership: Lead end-to-end Expert Marketing strategy across a complex OTC portfolio. Develop a 35 year vision sharpen portfolio priorities identify scalable go-to-market models demonstrate enterprise leadership and align marketing field activity and business objectives.

• Modern HCP Marketing & Omnichannel Acceleration: Lead omnichannel activation across earned owned paid social influencer CRM conferences sampling and to improve HCP reach relevance engagement recommendation conversion and measurable impact. Advance omnichannel capabilities into impactful channels and maximize first-party data and deep HCP audience understanding to effectively and efficiently earn HCP recommendations.

• Data Analytics & Performance Management: Translate data into strategic recommendations business cases and performance insights. Drive KPI tracking rapid learning ROI improvement and portfolio optimization.

• Creative Communications & Media Leadership: Oversee 360 creative and scientific communications that translate clinical evidence product benefits mechanisms of action and category insights into compelling HCP education and resources. Partner with agencies to deliver high-quality creative media plans and performance optimization.

• Collaboration & Influence: Build strong partnerships across Marketing Sales Operations Medical Affairs CBIA agencies healthcare organizations and industry groups. Ensure senior stakeholder alignment visibility and enterprise-connected execution.

• Salesforce Enablement: Partner with Expert Sales capabilities and operations teams to develop and distribute sales materials e-sales aids training samples and patient education resources. Ensure field execution is aligned to brand priorities HCP needs and measurable business impact.

• Team Development & Culture Building: Lead coach and develop the OTC Expert Marketing team. Foster an inclusive high-performing team culture grounded in consumer obsession creative bravery agility accountability learning and data-driven performance.

What Success Looks Like

• Clear OTC Expert Marketing strategy with sharpened priorities and accelerated portfolio growth that achieves business objectives.

• Stronger HCP trust recommendation and patient conversion across priority brands.

• Alignment between marketing category strategy field execution behind a common purpose and outcomes.

• Advanced HCP journey design audience strategy omnichannel activation and performance optimization.

• Elevated scientific storytelling creative quality and agency output that drives meaningful impact.
• Data-driven decisions performance tracking & optimization and measurable impact across HCP touchpoints.

• Stronger internal and external partnerships that enable faster more meaningful and connected execution.

• Developed Expert marketing talent with strong team culture accountability agility and performance.

Why you

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• 5 years of marketing experience; preferably in CPG OTC healthcare pharmaceutical or related industries
• Experience leading brand strategy complex priorities omnichannel activation campaign & creative development and media planning
• Ability to connect marketing activity to KPIs measurable business impact and portfolio or brand growth
• Proven ability to influence remove barriers and lead cross-functional teams and agency partners to deliver high-quality work at pace

• Financial acumen and analytical rigor including budgets business cases KPI tracking forecasting and insight-led decision-making

• Consumer- and customer-obsessed scientifically curious and comfortable moving between strategy creativity data and execution
• Strong communication storytelling stakeholder management and enterprise leadership skills

• Experience coaching and developing direct reports junior marketers or cross-functional team members

Preferred Qualifications:

If you have the following characteristics it would be a plus:

• MBA Degree in Marketing or Related Field.
• Knowledge of multiple product categories
• Experience working with complex regulatory clinical medical scientific or claims environments including new product launches
• Experience with leveraging 1st party data to acquire and retain customers
• Experience with sales force enablement field activation and tools
• Up to 25% of travel

This role is located at our Warren NJ headquarters with a 3 day in-office requirement.

The expected salary range will be $142282 $199423.

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan tuition reimbursement and time off programs including 6 months paid parental leave. On day one you are eligible for benefits including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license Haleon may be required to capture and report expenses Haleon incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleons compliance to all federal and state US Transparency requirements.

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please contact us by sending an email to Please include the following in your email:

Use subject line: Haleon Careers: Job Accommodation Request

Your Name and contact information

Requisition ID and Job Title you are interested in

Location of Requisition (city/state or province/country)

Description of specific accommodation you are requesting

Please note: Resumes CVs or other requests outside of accommodation support submitted to this email box will not be accepted.

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.