Sr. Brand Manager, Multipacks

The Sr. Brand Manager Multipacksis an end to endmarketingrolethat will have a breadth of responsibilityfrom developing the annual brand plans across Sweet and Savory categories to commercial execution andmanagingoverall business performance. This role will help to shape the multipack long-term portfolio strategy PPA/RGM innovation/renovation key marketing activations and on-going forecasts.Reporting directly into the Senior Directorof On-the-Go this rolewillprovidethought leadership for driving multipack long-term growth andin-year deliveryin collaboration with thebrandsteams and cross-functional partners.

• Strategy: Support Senior Director in developingMultipacksportfolio strategyidentifyinggrowth and white spaceopportunities and portfolio optimization opportunitiesgrounded in macro trends OTG consumer and shopper insights and brand strategies.

• Annual Plans:Lead the development of the annualMultipacks growth plan inclusive of innovation renovation PPA and activation across Sweet and Savory and across channels.

• Innovation Projects: Contribute or lead multipackinnovationidea generation concept/mix development and product/pack bundle that delivers P&L goals collaborating with brand teams and cross-functional partners.

• Commercial Execution:Support two direct reports in the successful execution of all multipack commercialization projects in partnership with key cross-functional teams including R&D Packaging Finance and BD.

• Business Management:Own the monitoring of business performance againstobjectives understanding key drivers translating into actionsin partnership with cross-functional teamto drive in-year delivery.

• Activation:Lead or contribute to development and execution ofkey multipackmarketing activations inclusive of Back to School Return to School and aways-on Omni.

• EBP & Forecasting:Act as the marketing lead in the EBP process for Multipacks and develop long-term forecasts for capacity planning.

• Stakeholder Management: Foster strong engagement with brand and sales stakeholders to maximize the scale of new innovations and integrate brand strategies early in the process.

This role will also be managing a team supporting to deliver Multipacks agenda.

What you will bring

• BA in businessmarketingor related field;MBA preferred

• 6 years of experience in Brand Management

• Experience in a matrix environment w/ multiple stakeholders w/demonstratedleadershipandcollaboration skillsin a fast-paced environment.

• Strong business and commercial acumenP&L management deployment of RGM principlesdemand & volume forecasting

• Fluency in data(Nielsen/IRI)

• Ability to synthesize data into clear insights and actionable recommendations

• Ability to communicate effectively with senior audiences