Sr. Brand Manager, Candy Innovation

The Senior Brand ManagerCandyInnovationwilllead the innovation strategy and pipeline development management and execution for Candy. Candy is a growing category withstrongfuturepotentialand innovation is a critical driver of category growth.

This leader willmanage cross-functional projectteams to ensure the ideation development and launch of successful innovations. This role involves driving recommendations and decisions while ensuring alignment among senior managers from various functionsincludingR&D Manufacturing Procurement Consumer Insights and Product Change Managers.

How you will contribute

You will:

• Leverage existingCandy and snackingtrendsidentifynew ones andleadtheUS Candy strategy.

• Own theCandy innovation strategy and pipelineincluding Sour Patch Kids and Swedish Fish

• Identifynew growth opportunities and translate them into successful product bundles.

• Lead innovation projects fromideation throughto post-launch analysis ensuring maximum success potential.

• Champion Innovation Excellence and best practices within Mondelez

• Manage and develop 1 direct report

Key Responsibilities:

• Support Growth Ambitions:DriveCandy strategy andgrowthobjectivesbyidentifyingnew growth opportunities inCandyleveragingmarket trends consumer insights and need-state analyses.

• Strategic Planning:Develop a clear innovation renovation and portfolio strategy forCandy aligning with brand strategies and business goals while projecting future growth and scaling opportunities to inform long-term strategic decisions.

• Innovation Pipeline Development:Define and manage theCandyinnovation and renovation pipeline ensuring alignment with category and brand strategies.

• Lead Innovation Projects:Contribute or lead idea generation concept development and qualification collaborating with cross-functional teams and external partners.

• Maximize Innovation Impact:Develop and scale innovation bundles ensuring they meet consumer needs and are aligned with brand strategies including product concepts packaging and pricing.

• Engage Stakeholders:Foster strong engagement with regional and country stakeholders to maximize the scale of new innovations and integrate local requirements early in the process.

• Post-Launch Evaluation:Coordinate post-launch evaluations and recommend corrective actions if necessary.
  

Inspire Innovation:

• Inspire a passion for innovation across the organization and encourage out of the box thinking.

• Demonstrate assertiveness and strong leadership whiledriving forspeed and simplicity.

• Foster alignment early in the process aiming for fewer but bigger initiatives.

• Seeksimple practical solutions andleveragebest practices to drive innovation.

• Capture trends gather inspiration from competitors and bring external insights into the organization.

• Challenge the status quo and advocate for a Play to Win mindset.