Sr Brand Activation Specialist
Washington DC, WA - USA
Job Summary
Job Description
DPRConstructionseeks anenvironmental brand activation specialisttostrengthen brand identity marketpresenceand employee affinity.This roleis responsible fortheideationdesignexecutionand evaluationofbrandexperience across DPRs active jobsitesofficesand events.We are looking for a detail-orienteddesigner and project managerwho can work seamlessly with a team as well as liaise with internal customers and external vendors. An Ideal candidate must exemplify DPRs four core values (integrity uniqueness enjoyment ever forward).
Responsibilities:
Lead planning and execution ofspatial workplace and jobsitebrand campaigns and activations that support business goals.
Partner with and guideregional and project teams to align messaging design and brand experience across multiple channelsand brands.
Oversee procurement design and installationof high-impact installationsin active environments including scheduling budgetingvendorand risk management.
Providesubject matterexpertisein brand compliance accessibility and design standards including documentationto ensure consistency and integrity of DPRs brand.
Work withOES procurement real estateinternalcustomersand vendors to review and approve pre-production signage art.
Managesignage catalog developmentmaintenanceand optimizationincluding promotionalinstructionaland educational signage.
Curate standardized signage and branding packages to enhancebrandedenvironments.
Analyze audience insights competitive trends and performance data to evaluate effectiveness providereportingand refine strategies.
Support the development of experimental tactics and creative tests that advance brand differentiation and engagementdocumentingsharingand scaling asappropriate.
Developdocumentand promote implementation of standards and best practices for environmental brand experience.
Mentorand trainpeers stakeholders and internal customersand provide guidance onenvironmentalbrand processes tools and visual standards.
We are looking for a collaborative adaptable results-driven team player with the ability to manage multiple tasks keep stakeholdersinformedand hold themselves and othersaccountable.The role owns the full lifecycle of environmental brand activations from insight-driven concept development through execution and performance evaluation.
Requirements:
Excellent judgment curiosity and a desire to continuously learn and improve
A collaborative service-oriented and adaptable team player able to work with diverse personalities and manage competing priorities
Demonstrated ability to translate business requirements into human-centered creative solutions using design thinking principles
Experience defining success metrics and KPIs measuring creative effectiveness and translating insights into actionable improvements
Comfort presenting concepts outcomes and performance insights clearly to stakeholders
Strong program and project management skills including experience managing multiple projects or portfolios with strong attention to detail time management and follow-through
A deep understanding of environmental displays and experiences both physical and digital
Proficiencyin Adobe Creative Suite Microsoft Office Suite and project management tools
Strong problem-solving organizational interpersonal and communication skills (written visual and verbal)
Qualifications:
Bachelors degree in related field
68 years of experience in brand management marketingspatialdesignora relatedfield.
Portfolio of relevant work
DPR Construction is a forward-thinking self-performing general contractor specializing in technically complex and sustainable projects for the advanced technology life sciences healthcare higher education and commercial markets. Founded in 1990 DPR is a great story of entrepreneurial success as a private employee-owned company that has grown into a multi-billion-dollar family of companies with offices around the world.
Working at DPR youll have the chance to try new things explore paths and shape your future. Here we build opportunity togetherby harnessing our talents enabling curiosity and pursuing our collective ambition to make the best ideas happen. We are proud to be recognized as a great place to work by our talented teammates and leading news organizations like U.S. News and World Report Forbes Fast Company and Newsweek.
Explore our open opportunities at Experience:
Senior IC
About Company
We Exist to Build Great Things.® We are a self-performing general contractor focused on highly complex and technical projects.