Sr. B2B Paid Media Manager, Corp Strategy & ABM

Join our B2B Paid Media team as a Sr. Digital Marketing Manager Corp Strategy & ABM! Lead demand generation for Adobes corporate segment with a focus on renewals and account growth. You will define and implement account-based paid media strategies working closely with Sales to improve pipeline quality increase engagement and drive revenue. This role requires a strategic account-focused outlook to manage multi-channel programs across paid media content syndication and programmaticreaching priority accounts throughout the customer lifecycle.

Account Strategy & Demand Generation

Own paid media strategy for corporate segments passionate about renewals and engagement

Collaborate with Sales and GTM teams to identify target accounts and set priorities

ABM & Channel Execution

Develop and expand ABM initiatives across LinkedIn content syndication and programmatic

• Align messaging and targeting across channels to improve engagement
• Define channel roles across the funnel

Collaborate with Sales to coordinate campaigns according to account priorities

• Support pipeline progression expansion and renewals
• Use feedback to refine targeting and improve performance

Track campaign performance using important measures

• Identify and act on optimization opportunities

Collaboration & Innovation

• Partner across Sales Lifecycle SMB Paid Media Analytics and Marketing Operations
• Lead testing across ABM strategies messaging and channels
• Stay current on ABM and demand generation trends

• 7 years in digital marketing with B2B demand generation or ABM experience

Demonstrated success in generating pipeline and revenue within intricate sales settings

• Strong understanding of enterprise buying cycles

• Strong collaboration skills especially with Sales

• Clear communication and presentation skills

• Experience in B2B SaaS or enterprise technology
• Familiarity with programmatic and ABM platforms
• Experience partnering with Sales on account strategy
• Understanding of attribution and revenue measurement

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.

At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.