Sr Advisor Content II

Responsible for the research development and creation of strategic communication strategies that support ALSAC fundraising goals. Manages the day-to-day activities associated with the development of content strategies for marketing programs that support ALSAC fundraising efforts.

This includes content package development for multi-channel traditional and non-traditional planned giving and direct response marketing programs as well as working with internal and external teams to develop and execute content strategies that ensure program objectives are met. Supports audience-centric acquisition retention reactivation and donor engagement goals.

• Uses extensive fundraising knowledge along with a high degree of concentration judgment and autonomy to develop content strategies that lead to the production of clear persuasive writing for a wide variety of collateral letters proposals reports and other materials used to generate leads for planned and major gifts and to cultivate solicit and steward prospects donors and foundations.
• Synthesizes complex planned giving scientific and medical information including hospital research and care initiatives and translates it into persuasive and engaging language for donor audiences.
• Models industry best-practice writing and messaging approaches for planned giving.
• Ensures all content adheres to established style guides brand standards and messaging guidelines.

• Analyzes and interprets current and historical results and data to develop and advise on strategic content direction that supports short- and long-term fundraising objectives.
• Monitors market trends conducts competitive analyses researches industry studies and tracks sister charity fundraising efforts.
• Focuses on continual improvement through process evaluations recommendations and testing of new strategies.
• Recommends testing retesting or rollouts based on performance and results.

• Works closely with partners to understand strategic priorities and initiatives and translates St. Jude breakthroughs into fundraising strategies.
• Communicates content strategies to internal and external teams keeping stakeholders informed of project progress changes and challenges while soliciting feedback and buy-in.
• Collaborates effectively with writers graphic designers production coordinators and project managers in the development and execution of fundraising strategies.

• Reviews proofreads and revises content throughout the development and routing process ensuring accuracy consistency readability clarity adherence to strategy and overall quality.
• Ensures all requested revisions are incorporated during the approval process and that final content is complete and ready for deployment.

• Trains advises and assists writers in creating strategic revenue-generating and lead-generating content to support fundraising objectives.
• Helps train new team members and provides guidance regarding strategy administration procedures policies analysis and communication.
• Responsible for the development coordination and delivery of executive and boutique correspondence to assigned VIP and prospective donors.

• Oversees the execution of assigned area plans to ensure alignment with business objectives and to strengthen the fundraising efforts of St. Jude in a meaningful and impactful way.
• Represents ALSAC-St. Jude Childrens Research Hospital in a manner that reflects positively on both the hospital and fundraising organization.

• Knowledge of proofreading editing creative writing communications and/or marketing.
• Strong analytical skills.
• Thorough knowledge of English spelling grammar and usage.
• Strong attention to detail and commitment to meeting deadlines.
• Ability to speak and write in a clear and understandable manner for internal and external audiences.
• Ability to understand and interpret complex verbal and written instructions.
• Demonstrated ability to communicate effectively and influence others.

• Bachelors degree or more than seven (7) years of experience.