Sr. Ads Product Marketing Manager- Ads Delivery

About Pinterest:

Millions of people around the world come to our platform to find creative ideas dream about new possibilities and plan for memories that will last a lifetime. At Pinterest were on a mission to bring everyone the inspiration to create a life they love and that starts with the people behind the product.

Discover a career where you ignite innovation for millions transform passion into growth opportunities celebrate each others unique experiences and embrace theflexibility to do your best work. Creating a career you love Its Possible.

At Pinterest AI isnt just a feature its a powerful partner that augments our creativity and amplifies our impact and were looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities well explore your foundational skills and how you collaborate with AI.

Through our interview process what matters most is that you can always explain your approach showing us not just what you know but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

Were looking for a Senior Ads Product Marketing Manager to shape the future of performance bidding optimization and measurement at Pinterest. Youll own the go-to-market strategy for new solutions that help advertisers align campaign delivery with the business outcomes they value most.

In this role youll translate complex advertiser measurement needs into clear product strategy positioning and scalable go-to-market motions. Youll partner closely with Product Engineering Data Science Measurement Sales Performance Solutions and Product Operations to bring new lower-funnel solutions from early testing through broader adoption. Your work will help advertisers optimize toward the outcomes that matter in their own measurement source of truthand build greater confidence in Pinterest as a performance channel.

What youll do:

• Own product marketing strategy and go-to-market execution for Pinterests measurement-aligned bidding and optimization portfolio including MPO Last Click Mode/optimization windows and future custom conversion solutions.
• Build a deep understanding of advertiser measurement approaches attribution models lower-funnel objectives and performance needs to identify high-value market opportunities and influence product strategy.
• Define target segments customer problems value propositions positioning messaging and proof points for early-stage and scaled bidding products.
• Lead commercialization for alpha and beta programs: shape learning agendas define advertiser eligibility and recruitment strategies develop onboarding and enablement materials and turn findings into product and GTM recommendations.
• Partner with Product Engineering Data Science and Measurement teams to translate market insights into product requirements prioritize investments and navigate technical and commercial tradeoffs.
• Serve as the voice of advertisers and Sales to Product and the voice of Product to Salessynthesizing customer feedback competitive intelligence product data and opportunity sizing into decision-ready recommendations.
• Develop clear narratives sales enablement training and customer-facing materials that make complex bidding optimization and measurement concepts accessible and actionable.
• Establish success metrics across adoption advertiser performance sentiment revenue impact and operational readiness; use results to refine product strategy and determine the path from alpha to beta to broader scale.
• Drive cross-functional alignment across Sales Performance Solutions Measurement Solutions Product Operations Business Marketing Legal and other partners to deliver cohesive scalable product launches.
• Use AI tools thoughtfully to accelerate market research customer-feedback synthesis and analysis while applying sound judgment validating outputs and maintaining ownership of final recommendations.
  
  

What were looking for:

• 5 years of product marketing ads marketing or related experience ideally in performance advertising ad delivery bidding measurement attribution or marketing technology.
• Bachelors degree in Marketing Business Communications or a related field or equivalent experience.
• Experience developing and executing product go-to-market strategies including positioning messaging segmentation enablement launch planning and adoption measurement.
• Experience bringing early-stage products or features through alpha beta and broader commercialization; comfort operating when product-market fit product scope and operating models are still evolving.
• Strong understanding of lower-funnel advertising conversion optimization CPA/ROAS attribution and first- and third-party measurement approaches.
• Technical fluency to understand and communicate how conversion signals data integrations attribution windows optimization models and bidding strategies affect advertiser outcomes.
• Strong analytical judgment and experience using qualitative and quantitative data to define customer needs size opportunities evaluate test outcomes and make strategic recommendations.
• Proven ability to influence and build trusted partnerships across Product Engineering Data Science Sales Solutions Operations and executive stakeholders.
• Exceptional written and verbal communication skills with the ability to turn complex technical concepts into clear compelling narratives for internal and external audiences.
• Demonstrated ability to use AI tools to improve research analysis or workflow efficiency while validating accuracy protecting sensitive information and retaining ownership of final work.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means were not always working in an office but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore must be within a commutable distance from a Pinterest office. San Francisco CA; Los Angeles CA; New York NY; Chicago IL; Seattle WA.

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