Specialist, Tier 2 & 3 Digital Marketing

We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.

Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.

In this position...

• The Digital Engagement Specialistwill be responsible for executing and optimizing Tier 2 and Tier 3 digital initiatives across Commercial Owner and Retail channels.
• This role works with delivery of digital communications content production asset optimization performance dashboards and system integrations across key platforms.
• Partnering closely with the Tier 2 & 3 Digital Engagement Manager the Specialist translates strategic direction into scalable measurable digital solutionssupporting platform execution stakeholder coordination and continuous optimization of digital experiences.

What youll do..

• Monitor and report monthly Tier 2/3 asset performance across Retail Commercial and Owner programs including Toolbox uploads downloads and event utilization.
• Partner with FordDirect to implement netnew conversion and salesmatch measurement capabilities.
• Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
• Support expansion of API integrations across Ansira GEAR and Ford IT to enable additional asset types and improve platform connectivity.
• Lead dealerlevel paid search metricstoconversion analysis and optimization initiatives.
• Support DSS email discovery and unsold lead followup efforts in partnership with FordDirect and GTB.
• Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
• Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
• Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.

• Act as the daytoday operational lead supporting agency partners system integrations asset deployment and optimization efforts to drive measurable business outcomes.

Youll have...

• Experience working in the Field and with Dealerships within the past 3-5 years
• Experience working with FDAFs
• Experience managing agency/supplier partnerships
• Effectively manage multiple diverse priorities simultaneously and deliver high quality results
• Proven teamwork and collaborative leadership across the organization with the ability to build consensus across multiple teams (Brand Market Rep CX Ford Credit Ford Fund etc.).
• Interpersonal and communication skills (written/verbal Microsoft suite)
• Experience with quantitative and qualitative research and data

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.

This position is a salary grade 5 and ranges from $56400-$94900.
This position is a salary grade 6 and ranges from $74300-$124500.
This position is a salary grade 7 and ranges from $86600-$144900.
This position is a salary grade 8 and ranges from $99100-$166200.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

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