Specialist, Digital Strategy
New York City, NY - USA
Job Summary
Were not your typical fact we arent an agency at all. Rather we are a distinct and next generation trading entity within Publicis Groupe. Furthermore were experts and innovators in media making investments today for tomorrows success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients:
1. Youll work across all Publicis Groupe agencies for the unique opportunity to learn the full media landscape and work with a breadth of clients.
2. Youll learn both Investment and Business Operations a unique blend of skills not
often combined within agencies.
3. Youll work in digital platforms regardless of the channel you work in and if you dont know it well teach you.
4. Youll lead the industry by looking for future-facing opportunities areas to invest and upcoming trends within the marketing industry.
The Specialist role will report into the Supervisor position and will be a part of the Digital Strategy & Activation Team. This team works collectively to ensure that we have a thorough understanding of and a pulse on the media landscape make smart investments with media partners negotiating mutually favorable terms and plan and execute client media buys that best deliver on their business and marketing objectives.
The expectations for this role fall into 3 key categories:
1. Developing Teams & Talent
- Understand roles and responsibilities within the team.
- Contribute to training of Sr Associates/Associates on their team and billing/reconciliation team individuals.
- Reviews and supports goals of Sr./Associates.
2. Delivering on Our Value Proposition
- Participate in meetings with partners.
- Understands partner portfolio offerings and can identify client opportunities.
- Participate in negotiations for assigned clients and campaigns.
- Understand deal structure and can manage negotiation and RFP process for select mid-level accounts.
- Develop campaigns that partner with preferred partners.
- Execute client-facing media plan packaging and delivery for select mid-level accounts across most steps independently with great accuracy.
- Participate in negotiations.
- Develop with support campaign pricing to effectively drive client results and business health for select mid-level accounts.
3. Managing Business & Operations
- Manage campaign activation; contribute to template and buy entry.
- Leads RFP/post-sale process for select mid-level accounts and can serve as first touch QA for Associates.
- Can execute process with some oversight and high degree of accuracy.
- Participate in discrepancy resolution for assigned clients and campaigns.
- Establish expectations through clear communication with client and vendor.
- Understand billing nuances that impact planning.
- Contribute to data input across various tools.
- Proficient in MS Office Suite Salesforce etc.
- Keeps Salesforce up to date for assigned accounts.
We value diversity of thought and experiences at APEX! If you learned about media from the sales or agency side thats great but we do need folks with basic level of understanding of how media investment works.
- 2-5 years of experience with Basic knowledge of media is critical for success in this role
- Diverse backgrounds and experience are welcome including Agency Planning/Investment Media Sales Consulting and/or Media Client Side
- Basic knowledge of Salesforce and MS Office Suite (must be proficient in Excel)
- Strong media financial acumen is mandatory
- Business financial acumen is preferred
- Basic understanding of the media landscape
SOFT SKILL REQUIREMENTS
Technical skills are a point of entry for the roles at APEX but were looking for exceptional talent with high emotional intelligence and soft skills that drives our culture.
- Has strong relationships trust respect and support from others
- Hungry to work hard to meet/exceed expectations
- Adapts well embraces and drives change
- Acts transparently with others
- Leads with positivity and inclusivity to inspire those around them
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
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Required Experience:
IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more