Specialist, Creator Sourcing & Community Development
New York City, NY - USA
Job Summary
Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.
Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.
At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.
Ready to join us
Onefluential is seeking a Specialist to join our Creator Management team focused on building and maintaining the creator pipeline that powers LOréals emerging organic advocate community programming.
This is a foundational high-volume sourcing role responsible for identifying vetting and organizing nano and micro creators who will participate in ongoing missions challenges and product seeding initiatives. The Specialist will ensure a consistent high-quality flow of new creators into the ecosystem to support always-on community growth and engagement.
The ideal candidate is highly organized detail-oriented and passionate about discovering new creators someone who thrives in fast-paced list-building environments and enjoys being close to emerging talent and trends.
Creator Sourcing & List Development (Core Focus)
Build and maintain high-volume creator pipelines (nanomicro tiers) to support ongoing community growth
Continuously source new creators across platforms (TikTok Instagram YouTube Shorts) prioritizing relevance authenticity and audience alignment
Develop targeted creator lists based on brand/category needs (e.g. skincare hair color lifestyle)
Ensure a steady cadence of new creator identification to feed always-on program needs
Track and organize creators within internal tools maintaining clean up-to-date databases
Creator Vetting & Qualification
Conduct initial outsourcing and vetting of creators
Build and evolve the sourcing playbook to be utilized by the creator support team
Train the creator support team and algorithm on how to source desirable profiles
Support validation of creator profiles prior to onboarding into programs
Pipeline Management & Operations
Connect with brands to ensure a deep understanding of the creator gaps within their portfolios
Support the onboarding process by ensuring all required creator information is captured and organized
Partner with program leads to ensure creator supply meets program demand (missions campaigns seeding needs)
Maintain documentation and workflows that support scalable sourcing operations
Contribute to programs internal reporting by tracking pipeline health and sourcing output
Organization of content calendar to ensure constant pulse of complementary opportunities
Trend & Talent Discovery
Stay closely tapped into emerging creators and trends especially within beauty and lifestyle
Proactively surface new creator pockets up and comers and communities for potential inclusion
Identify creators who show strong potential for long-term advocacy and repeat engagement
Relationship Management
Connect with existing creators to understand how to improve the program value
Amplify in-platform community management
Partner with the program leads to develop relevant programming
1-2 years of experience in influencer marketing social media or digital marketing (internships included)
Strong interest in creator discovery social platforms and emerging talent
Experience working with Luxury brands
Familiarity with TikTok Instagram and YouTube creator ecosystems
Highly organized with strong attention to detail; comfortable managing large datasets and lists
Ability to work quickly and efficiently in a high-volume sourcing environment
Strong communication skills; able to clearly document and present creator recommendations
Strong interpersonal skills; strong interest in connecting with creators
Self-starter who is comfortable working independently on repeatable workflows
Experience using influencer tools spreadsheets or databases is a plus
What Success Looks Like
A consistent high-quality pipeline of creators ready for onboarding into LOrealistar
Fast efficient turnaround on sourcing requests
Well-organized scalable creator lists that enable seamless program execution
Early identification of high-potential creators before they scale
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more