Specialist, Creator Management
New York City, NY - USA
Job Summary
Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.
Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.
At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.
Ready to join us
Influential is looking for an experiencedSpecialist to join our Creator Management team. The Specialist will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of influencer marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of influencers.
In general on a typical day you will:
- Be accountable for the overall success of Influentials social campaigns
- Build and execute creator strategies specific to campaigns refine current success metrics and introduce new success metrics
- Support training of all aspects of planning and audience reporting use of research tools as well as the development of writing and presentation skills
- Liaise between the campaign management team and other key internal groups on each account (account management research/analytics operations) to ensure client needs are being met
- Oversee Influencer casting negotiation contracting and content management across different brand campaigns.
- Knowledge of offline and online space; strong understanding of the relationship between brand media and consumer
- Well versed in the influencer marketing space or strong interest in the industry
- Working knowledge of online performance tracking and brand measurement tools
- Strong organizational skills with the ability to multitask detail-oriented with attention to schedules and timelines and maintenance of records and materials
- A self-starter who loves collaboration and is open to feedback comfortable working independently as well as influencing cross-functional teams.
- 3 years of experience working in digital advertising or influencer marketing
- Experience managing and coordinating projects in a fast-paced/startup environment.
- Established and extensive network of managers/agents or Influencer contacts.
- Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.
- In depth knowledge of all major social platforms (Instagram Facebook Pinterest TikTok Twitter YouTube)
- Deep knowledge of offline and online space; strong understanding of the relationship between brand media and consumer
- Working knowledge of online performance tracking and brand measurement tools
- Strong organizational skills with the ability to multitask detail-oriented with attention to schedules and timelines and maintenance of records and materials
- Continuous education on the latest trends and innovations within the world of social
- A self-starter who loves collaboration and is open to feedback comfortable working independently as well as influencing cross-functional teams
- Bachelors degree or equivalent experience
Bonus points if:
- Experience at a marketing-tech or media startup
- Youre passionate about social media and/or influencer marketing
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more