Solution Marketing Specialist Energy

AFL manufactures industry-leading fiber optic cable connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today we manufacture thousands of products generate an excess of $4B in revenue and employ approximately 12000 associates worldwide. At AFL we recognize that our employees are our greatest asset. We hire and train each individual investing in them to ensure success in their careers. With a commitment to professional development and growth let us connect you to your next career opportunity.

What We Offer:

• A hybrid in office schedule for qualifying employees
• Flexible time off policy
• 401K Company match (up to 4% - dollar for dollar)
• Professional development training and tuition reimbursement programs
• Excellent medical dental vision and life insurance policy options
• Opportunities for career advancement with an industry leading company!

The Solution Marketing Specialist(Energy)supports AFLs Solution Marketing Manager across theEnergy vertical translating vertical marketing strategy into scoped deliverables Marketing Shared Services (MSS) briefs and well-orchestrated cross-functional workflows. This role is the operational backbone of go-to-market execution ensuring that launches campaigns content and enablement programs are delivered on time on brief and aligned to strategic priorities.

Working closely with Solution Marketing Manager (Energy) Technical Copywriter Product Line Management(PLM) Solution Engineering(SE) Market Development and Marketing Shared Services(MSS) the Specialist drives day-to-day execution monitors performance and quality and keeps deliverables moving across the marketing engine across theEnergybusiness.

Responsibilities

Strategy Translation and Deliverable Scoping

• Translate vertical marketing strategy from the Solution Marketing Manager (Energy) into scoped deliverables project schedules and clear acceptance criteria

• Develop and maintain MSS briefs covering campaigns launches web updates content video design and event assets

• Help prepare launch plans briefing documents and internal communications for solution and product releases

• Support the Solution Marketing Manager and Technical Copywriter with research persona development content ideation and roadmaps and competitive intelligence inputs as needed

Deliverable Managementand Cross-Functional Coordination

• Manage end-to-end execution of marketing deliverables ensuring launch and campaign assets are delivered on time and to required quality standards

• Coordinate cross-functional workflows across PLM SE Market Development Corporate Marketing and external agencies

• Brief and coordinateMSS(web/digital design videophotographyevents) with clear priorities scope and service expectations; lead quarterly planning and briefing sessions to align deliverables to business priorities proactively manage dependencies and risks and ensure commitments and deadlines are achieved

• PartnerwithPLM and SE to gather technical inputsvalidateaccuracy and align content to product roadmaps and customer applications

• Coordinate with Market Development to integrate market insights value propositions go-to-marketobjectives regulatory updates and customer intelligence into marketing deliverables

• In collaboration with the Technical Copywriter manage editorial calendars asset libraries and content lifecycles approvals version control updates and retirement of outdated assets

• Support the Campaign Manager on integrated campaign execution sequencing and channel activation across web social paid media PR and partner programs

• Maintain a single transparent view of in-flight work owners status dependencies and risks and escalate execution risks resource conflicts and timeline issues to the Solution Marketing Managers

• Ensure brand messaging and quality consistency across deliverables

Performance Monitoring Analytics and GTM Alignment

• Monitor campaign analytics budget status MSS SLA adherence and deliverable health to keep go-to-market execution aligned to strategic priorities

• Track and report on KPIs: deliverable on-time rate content engagement lead generation campaign performance and pipeline contribution

• Maintain dashboards and recurring reports for the Solution Marketing Managers the Director of Solution Marketing and Business Unit stakeholders

• Track quarterly OKRs and contribute to team reviews and quarterly business reviews

• Surface insights and recommendations from performance data to inform vertical strategy content refresh and campaign optimization

• Support budget tracking and reconciliation across vertical campaigns content production events and partner programs

Messaging Positioning and Go-to-Market Support

• Support the Solution Marketing Manager to craft compelling messaging

• Contribute to the development of content roadmaps covering thought leadership solution launches and product messaging supporting the creation of amplification content such as social posts and internal bulletins

• Draft the social media content calendar andfinalizeitmonthly with the Solution Marketing Managers and Campaign Manager to align messaging priorities and campaign focus

• Manage event planning and execution across the EMEA region coordinating with the US events team to align annual event calendars prioritize participation and ensure consistent activation across regions whererequired

Qualifications and Experience

• 35 years of B2B marketing experience in solution marketing product marketing marketing operations or campaign coordination

• Demonstrated experience translating marketing strategy into scoped deliverables briefs and project plans

• Excellent project management skills witha track recordof delivering on time and to quality across multiple concurrent initiatives

• Experience managing cross-functional marketing workflows across product engineering sales and shared services

• Experience working with marketing analytics dashboards and performance reporting

Preferred

• Experience inthe Energymarket

• Exposure toenergy hardwarefiber optic networks network infrastructure or related technical product portfolios

• Experience supporting solution or product launches in a B2B environment

• Experience working with Marketing Shared Services models or agency partners under SLAs

Technical Competencies

• Deliverable scoping and brief writing: Translating vertical strategy into clear actionable briefs for MSS agencies and cross-functional teams

• Project and workflow management: Managing schedules dependencies and approvals across concurrent campaigns and launches

• Marketing operations: Working knowledge of marketing automation platforms CRM systems (Salesforce) project management tools and analytics dashboards

• Campaign analytics: Assist in tracking campaign performance engagement metrics lead quality and pipeline contribution

• Budget tracking: Monitoringspendacross campaigns content events and partner programs

• Content lifecycle management: Editorial calendars version control asset libraries and retirement of outdated content

• Working knowledge of marketing channels SEO paid media and demand generation tactics

• Proficiencyin Microsoft Office/Office 365 and ability to use AI tools for productivity research and content support

BehavioralCompetencies

• Operationally rigorous: Translates ambiguous strategy into concrete plans schedules and accountable owners

• Cross-functional collaborator: Builds strong working relationships across Product Engineering Sales Marketing and Shared Services teams

• Detail-oriented:Maintainshigh quality and accuracy across briefs schedules and deliverables

• Adaptable and resilient: Thrives managing competing priorities in a fast-paced environment

• Data-informed: Uses performance metrics and SLA data to drive decisions an improvement

• Clear communicator: Articulates status risks and recommendations to stakeholders

• Self-motivated: Takes ownership of deliverables and drives them to completion

• Service-oriented: Treats Solution Marketing Managers and internal stakeholders as customersanticipatingneeds and removing friction

Why This Role Matters

Your work will:

• Convert vertical marketing strategy into reliable repeatable executionin the energy market

• Give Solution Marketing Managers the operational leverage they need to focus on strategy positioning and stakeholder engagement

• Provide the visibility data and analytics that keep GTM execution aligned to business priorities

• Strengthenthe connection between Solution Marketing and Marketing Shared Services PLM SE and Market Development

• Build the operational foundation for AFLs continued growth acrossEnergymarket

Success Metrics

Your impact will be measured by:

• On-time on-brief delivery rate across vertical marketing deliverables

• MSS SLA adherence and brief quality scores

• Campaign performance metrics: engagement MQLs SQLs and pipeline contribution

• Content performance: downloads engagement and lead generation

• Launch execution: time-to-market and asset readiness fornew solutionsand products

• Budget tracking accuracy and spend visibility

• Stakeholder satisfaction from Solution Marketing Managers and cross-functional partners

• Quarterly OKR achievement and contribution to Solution Marketing team objectives

Working Conditions

• Hybrid three days office two days remote

• 10% travel domestic and international

Required Experience:

IC