Social Strategist, Creative + Content Strategy
Minneapolis, MN - USA
Job Summary
The Social Strategist Creative Content Strategy shapes how Thrivent shows up across social channels while accounting for brand truths audience insights and creative whitespace. They connect whats happening in culture and on platforms to what the brand stands for turning that into smart direction that guides social creative work.
This person knows what great looks like in social and thrives on working side by side with cross-functional partners like creatives and media strategists. Theyre a curious disciplined thinker who can frame a problem and help shape the work. They have both a strategic POV and a strong creative instinct as well as the taste and judgment to guide social content that impacts our audiences.
DUTIES &RESPONSIBILITIES:
Lead the enterprise social strategy process turning data platform behaviorbusinessprioritiesand cultural signals into clearwhitespacefor creative teams.
Buildthe briefsthat guide enterprisecontent andcampaigns collaborating with brand and creative partners to define the role of social within larger storytelling.
Partner closely with media to align paid and organic strategies so they ladder to the same goals and share the same creativeapproach.
Keep the enterprise content framework currentowning the ongoing evolution of pillarsaudiencesand platformfocuses.
Interpret social and audience signals to shape creative direction and inform the next wave of enterprise storytelling.
Guidecreative development as adedicatedstrategic partner leading KOs and working side by side with thecreativeteamto help craft sharp compelling content.
Lead ongoing reporting engine and use learnings to inform future creative direction.
Championa best-in-class approach to social across the organization helping partners see what great looks like and inspiring teams to raise the bar together.
Partners daily with creative brandmediaand other marketing partners.
Represents the social strategy perspective in enterpriseand integratedcampaign development.
Buildstrust with senior leaders through strong thinking and visible impact on creative outcomes.
QUALIFICATIONS & SKILLS:
Required:
710 years in brand communications or social strategy with a proventrack recordof shaping big creative ideasthrough audience-first strategy.
Able to distill complex human and business truths intoclear motivating direction that drives world-class creative work.
Hands-onexperience partnering with creative teams;able to brief pressure-test and evolve ideas with conviction.
Cultural fluency and curiosity: someone who knows how culture movesinsocialnewsfeeds.
Excellent written and verbal communication; can hold their own in a creative review or an executive meeting.
Strong judgmenttasteand instinct for how brands should behave in modern channels.
Preferred:
Brand planning and/or agencybackground with experience leadingsocialbrandor communications strategy for national campaigns.
Experienceoperatinginregulated or reputation-sensitive categoriesoffering bothstrongambitionandsound judgment.
Proven ability tonavigate complex organizations influencing senior stakeholders and movingbig ideasthrough toexecution.
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
About Company
Thrivent delivers solutions for banking, investments, insurance and giving that let you achieve what matters for you and your community.