Senior Manager of Marketing and Loyalty
Job Location:
Berwyn, PA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Senior Manager of Marketing and Loyalty
POSITION OVERVIEW
The Senior Manager of Marketing & Loyalty is a strategic leadership role responsible for developing and executing marketing initiatives that drive brand awareness guest acquisition retention and loyalty across all 8 locations. This person will own the full marketing function from digital and social media to local store marketing loyalty programs and community engagement and will play a key role in shaping the voice and identity of our brand.
KEY RESPONSIBILITIES
Brand & Marketing Strategy
Develop and execute a comprehensive annual marketing plan aligned with company revenue and growth goals
Own and evolve the brand identity voice and visual standards across all touchpoints
Ensure brand consistency across all 8 locations in messaging design and guest experience
Lead creative development for campaigns promotions seasonal initiatives and new location openings
Collaborate with ownership and operations leadership to align marketing efforts with business priorities
Digital Marketing & Social Media
Oversee all digital marketing channels including social media email marketing SMS paid advertising SEO/SEM and the company website
Develop and manage a content calendar that drives engagement traffic and conversions
Manage and grow the brands presence across Instagram Facebook TikTok Google and other relevant platforms
Analyze digital performance metrics and optimize campaigns for maximum ROI
Oversee paid media strategy and budget allocation across all digital channels
Loyalty Program Management
Own the strategy development and day-to-day management of the guest loyalty program
Drive loyalty program enrollment engagement and retention through targeted campaigns and incentives
Analyze loyalty data to identify trends guest behavior and opportunities to increase visit frequency and spend
Partner with operations & technology teams to ensure seamless loyalty experience for guests
Develop personalized marketing campaigns based on guest data and loyalty insights
Local Store Marketing (LSM)
Develop and implement local marketing strategies tailored to each of the 8 locations and their surrounding communities
Support location managers with grassroots marketing community partnerships and local events
Build and maintain relationships with local businesses schools organizations and influencers to drive traffic and brand awareness
Oversee grand opening and anniversary marketing plans for locations
Guest Retention & CRM
Manage the customer relationship management (CRM) platform and guest database
Develop segmented email and SMS marketing campaigns to drive repeat visits and increase guest lifetime value
Monitor guest feedback online reviews and reputation management across all platforms
Develop strategies to re-engage lapsed guests and reward top loyalists
Analytics & Reporting
Track analyze and report on all marketing KPIs including traffic revenue impact loyalty enrollment digital engagement and campaign performance
Present regular marketing performance reports to senior leadership
Use data to continuously refine and improve marketing strategies and budget allocation
Monitor competitive landscape and industry trends to keep the brand ahead of the curve
Team Leadership & Budget Management
Lead mentor and develop a marketing team (in-house staff and/or agency partners)
Manage the overall marketing budget across all locations with a focus on efficiency and ROI
Source and manage relationships with external vendors agencies and content creators
Foster a collaborative creative and results-driven team culture
QUALIFICATIONS
58 years of marketing experience with at least 23 years in a senior or managerial role
Proven experience in the restaurant hospitality or food & beverage industry strongly preferred
Demonstrated success managing a loyalty program or CRM platform
Strong knowledge of digital marketing including social media paid media email and SEO/SEM
Experience managing multi-location or multi-unit marketing strategies
Exceptional written and verbal communication skills
Strong analytical skills with the ability to translate data into actionable strategies
Proficiency in marketing tools such as Hootsuite Mailchimp HubSpot Google Analytics Meta Ads Manager or similar platforms
Experience managing budgets and reporting on ROI
Preferred
Bachelors degree in Marketing Communications Business or related field
Experience with loyalty platforms such as Paytronix Punchh or Thanx
Graphic design sensibility and experience working with creative teams
Experience with influencer marketing and brand partnerships
Knowledge of local store marketing strategies in a multi-unit environment
WHAT WE OFFER
Competitive salary commensurate with experience
Health dental and vision insurance
Paid time off and holidays
Dining discounts across all Paisans locations
Opportunity to grow with a passionate expanding restaurant brand
Creative freedom and a seat at the table in shaping the future of our brand
Disclaimer:
This job description may not be inclusive of all assigned duties responsibilities or aspects of the job described
and may be amended at any time at the sole discretion of the Employer.
Notes on Job Description:
This job description in no way states or implies that these are the only duties to be performed by the employee (5) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully the incumbents will possess the skills aptitudes and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge skills or abilities. This document does not create an employment contract implied or otherwise other than an at will relationship
Confidentiality:
Information disclosed to me or known by me as a consequence of or though my employment by EMPLOYER (including information conceived originated discovered or developed by me) not generally known in the relevant trade or industry about food beverage and restaurant services processes and products including (but not limited to) information relating to programs systems receipts formulas client and customer lists confidential information obtained from clients research development INVENTIONS and EMPLOYERS purchasing accounting engineering marketing merchandising and selling information.
Required Experience:
Senior Manager
About Company
Experience the best Chicago-style pizza at Paisans Pizzeria. Family-owned since 1985, we offer a diverse menu including award-winning wings, burgers, pastas, and salads. Visit our Chicagoland locations or order online for delivery.
