Social Media Specialist

Social Media Specialist

Bud Clary Auto Group Longview / Washougal Region On-site at Corporate HQ Kelso WA Full-time Reports to Marketing Manager

About Bud Clary Auto Group

Bud Clary Auto Group is a family-owned third-generation dealership group operating 14 franchise stores across five Washington State cities and representing eight OEM brands. Weve been part of the Longview and Cowlitz County community for decades and were investing in a modern marketing team that keeps our stores connected to the communities they serve.

The Role

The Social Media Specialist is the voice and face of our Longview-area stores online. Youll own the social media presence for our four Longview dealerships plus Westlie Ford in Washougal creating car content people actually want to watch engaging with our community in the comments protecting our reputation across review platforms and getting out from behind the desk to capture content at the stores and at local events.

This is a creator role with real ownership. Youll be on the lot shooting video in the showroom capturing launches and deliveries at community events representing our stores and behind the screen turning it all into content that builds our brands. If you love cars know whats trending and can shoot and edit content that stops the scroll this is your job.

Stores Youll Cover

• Bud Clary Chevrolet Longview WA
• Bud Clary Ford Longview WA
• Bud Clary Subaru Longview WA
• Bud Clary Hyundai Longview WA
• Westlie Ford Washougal WA (occasional travel)

Youll work out of our corporate HQ in Kelso WA with regular trips to the Longview dealerships for content capture and occasional travel to Westlie Ford in Washougal.

What Youll Own

Social Media Management

• Run the social media accounts for all five stores across Facebook Instagram YouTube TikTok and any new or emerging platforms we adopt.
• Plan create and publish content calendars for each store balancing inventory highlights community stories staff features and trending formats.
• Shoot video and photography on-site at the dealerships: walkarounds deliveries staff content event coverage and short-form video.
• Edit content using CapCut Premiere Pro Instagram Edits and similar tools fast platform-native and on-trend.
• Stay on top of social trends sounds and formats and adapt them for automotive content that performs.

Community Engagement and Comment Management

• Manage responses to all comments across organic posts AND paid ads for the five stores timely on-brand and human.
• Escalate customer concerns from comments to the right store contacts and follow through to resolution.

Reputation Management

• Own review responses across Google Facebook Yelp and other reputation platforms for all five stores.
• Respond to reviews promptly and professionally celebrating the wins and handling critical reviews with care and escalation when needed.

Local Events

• Plan and execute local community events for the Longview-area stores from concept through day-of execution.
• Cover store and community events for content including occasional weekend work.

Store Support

• Manage staff page updates on store websites as team members join and leave.
• Handle business card and nametag ordering for the five stores.

What Were Looking For

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required:

• Demonstrated experience running social media accounts for a business or brand (or an account youve grown with real traction show us).
• Hands-on video and photo skills: comfortable shooting on a phone or camera and editing in CapCut Premiere Pro Instagram Edits or similar.
• Proficient at MS Office
• Strong writing voice for captions comments and review responses professional but human.
• Self-starter who can manage a multi-store content calendar without daily direction.
• Valid drivers license and ability to travel between Kelso HQ the Longview stores and occasionally Washougal.
• Availability for occasional weekend event coverage.
• Clear and concise communication skills
• Must be 18 years or older

Who Thrives in This Role

• Community people. You genuinely enjoy talking with customers staff and neighbors online and in person.
• Trend followers. You know whats working on TikTok and Instagram this week not last quarter.
• Car content creators. You want to make automotive content walkarounds delivery days behind-the-scenes at the dealership. If cars arent interesting to you this wont be a fit.
• Creators who ship. Youd rather post three good videos this week than one perfect video next month.

EDUCATION and/or EXPERIENCE

• High school diploma or general education degree (GED)

Compensation

• Pay: $28$30/hour depending on experience.
• Schedule: Full-time based at Corporate HQ in Kelso WA with regular local travel and occasional weekend event coverage.

BENEFITS

• Comprehensive Benefits Package: Health dental vision and life insurance plus an employee assistance program.
• Retirement Plans: 401(k).
• PTO & Paid Holidays PTO accrual starting from day one of employment 1 hour of PTO for every 40 hours worked for the first year 1.63 hours of PTO for every 40 hours worked for years 29 and 2.39 hours of PTO for every 40 hours worked for 10 or more years of service.
• Employee discounts.
• Referral bonus program.

When applying please include any links to content youve created or social accounts youve managed along with your resume. We care more about what you can make than whats on your resume.

Have questions Contact

Bud Clary Auto Group is proud to be an Equal Employment Opportunity Employer. We are dedicated to creating a workplace free from discrimination and harassment based on race color gender national origin age religion sex disability or any other protected status. This commitment extends to all aspects of employment including recruiting hiring placement promotion termination layoff and more. We uphold a harassment-free environment for everyone including vendors contractors and other non-employees.

Bud Clary Auto Group uses E-Verify an Internet-based system to confirm the eligibility of all newly hired employees to work in the United States.