Social Media Specialist

Wilbert Funeral Services Inc.

As a part of the global industrial organization Marmon Holdingswhich is backed by Berkshire Hathawayyoull be doing things that matter leading at every level and winning a better way. Were committed to making a positive impact on the world providing you with diverse learning and working opportunities and fostering a culture where everyones empowered to be their best.

The Social Media Specialist will drive organic growth audience engagement and brand loyalty across our core digital this role you will be the day-to-day voice of our brands. You will turn marketing strategies into creative high-performing content that connects with our community. This position sits within the marketing department and acts as a bridge between strategy and creative execution. The ideal candidate lives and breathes social media trends understands audience behavior and knows how to analyze performance metrics to continuously optimize content. This role will grow brand awareness strengthen community engagement support marketing campaigns and use performance insights to improve results across platforms.

As a part of the global industrial organization Marmon Holdings which is backed by Berkshire Hathaway youll be doing things that matter leading at every level and winning a better way. Were committed to making a positive impact on the world providing you with diverse learning and working opportunities and fostering a culture where everyones empowered to be their best. Were excited for you to join us at Wilbert.

For more than 140 years Wilbert has partnered alongside funeral professionals to deliver meaningful memorial experiences that honor lives support families and build lasting trust.

As the only provider offering a complete portfolio of burial cremation memorialization and Pierce by Wilbert embalming solutions we bring unmatched breadth expertise and innovation to every aspect of memorial care. Our comprehensive approach empowers funeral professionals to meet the evolving needs of families with confidence while ensuring every tribute is protected preserved and personalized. For generations families have trusted Wilbert to help create meaningful tributes that protect preserve and honor the lives they remember.

Position Overview:

The Social Media Specialist will drive organic growth audience engagement and brand loyalty across our core digital this role you will be the day-to-day voice of our brands. You will turn marketing strategies into creative high-performing content that connects with our community. This position sits within the marketing department and acts as a bridge between strategy and creative execution. The ideal candidate lives and breathes social media trends understands audience behavior and knows how to analyze performance metrics to continuously optimize content. This role will grow brand awareness strengthen community engagement support marketing campaigns and use performance insights to improve results across platforms.

Essential Duties & Responsibilities:

• Create schedule and publish original authentic content across social platforms including LinkedIn Instagram Facebook YouTube and other emerging channels.
• Maintain a consistent brand voice while tailoring copy visuals and formats for each platform.
• Write engaging copy shooting or editing short-form videos designing basic graphics.
• Create and manage social media calendars that align with campaigns events product launches and broader marketing priorities. This includes mapping out content calendars weeks or months in advance.
• Monitor audience conversations platform updates algorithm changes emerging content formats viral trends and competitive activity to drive timely engagement and relevant content strategies.
• Track social media performance using analytics tools and prepare regular reports with insights trends and recommendations.
• Analyze organic and paid social performance prepare reports and recommend optimizations to improve engagement audience growth lead generation and brand visibility.
• Collaborate with marketing creative sales communications and customer-facing teams to support integrated campaigns.
• Assist with tracking influencer activations securing creator deliverables and managing user-generated content workflows.
• Track emerging internet culture viral audio trends and changing platform algorithms to keep content highly relevant.
• Help protect brand reputation by following social media guidelines escalation processes and approval workflows.

Education:

• Bachelors degree in marketing communications journalism public relations or a related field or equivalent practical experience.

Skills:

• Experience: 13 years of hands-on dedicated social media management experience including creating publishing and optimizing content for B2C and/or B2B brands within an agency in-house marketing team or professional freelance portfolio.
• Proficiency with Canva Adobe Creative Cloud CapCut or similar design and video editing tools.
• Familiarity with collaborative Content Management Systems such as Canto and digital layout tools like Figma is a plus.
• Solid understanding of design principles: typography color theory layout composition visual hierarchy production standards and aligning designs with brand strategy.
• Knowledge of branding visual design principles accessibility standards and social platform content specifications.
• Creative thinker with strong problem-solving skills and the ability to develop unique authentic and engaging content concepts.
• Comfort using AI-assisted tools responsibly for brainstorming drafting editing and workflow efficiency.
• Excellent written and verbal communication skills including copywriting editing proofreading presentation and stakeholder collaboration.
• Understanding of accessibility best practices and inclusive design principles.
• Experience with motion graphics short-form video editing animation photography or multimedia production.
• Project management skills and the ability to meet deadlines.

Requirements:

• Hands on proven experience in content creation with a strong and diverse portfolio demonstrating and showcasing clean typography strong layout skills creative innovative and real-world examples across both print and digital platforms.
• On-Site role requiring presence at Corporate HQ (Leawood Kansas).
• Ability and willingness to travel up to 50% of the time in support of strategic business initiatives including overnight and multi-day travel for industry conferences licensee and partner engagement content creation product launches influencer activations and key corporate events.
• Valid drivers license and acceptable Motor Vehicle Report (MVR).

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to communicate clearly in person by phone and through digital collaboration tools.
• Ability to occasionally lift or move marketing materials printed collateral event supplies or equipment up to 30 pounds.
• Ability to review visual details on screens and printed proofs with close attention to accuracy.

Following receipt of a conditional offer of employment candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

Were an equal opportunity employer. All applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to and please be sure to include the title and location of the position for which youre applying.

Following receipt of a conditional offer of employment candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to and please be sure to include the title and the location of the position for which you are applying.