Social Media Specialist

Compensation

$40574.00 Annual

Job Description Summary

The application deadline for this position is 11:59pm EST on June 12 2026.

Marketing and Communications supports Santa Fe Colleges (SF) efforts to recruit and retain students expand community outreach build relationships and encourage advocacy and support. We do this through advertising and promotions event support the College website and social media accounts as well as through internal newSFeed and media relations.

The Social Media Specialist is responsible for planning producing and publishing content that promotes the college on social media platforms utilizing the unified brand and communications strategy. By nature of the position the Social Media Specialist will also be responsible for enhancing SFs brand presence and engaging with student employees and the college community.

Job Description

Responsibilities and Duties Include:

• Plans writes records and posts original and engaging SF branded content across all social media platforms as well as manages boosted and paid posts.

• Adheres to the brand guidelines for tone messaging and visuals to maintain a consistent brand image and ensures all SF social media posts and interactions reflect this.

• Maintains content monitors performance and assists in the development of social media marketing strategies on digital media accounts.

• Produces analytic reports across all social media and digital platforms for the Marketing Manager to maximize reach and engagement.

• Checks social and digital accounts on a daily basis for alerts and mentions connects followers with appropriate college departments and responds to Google reviews in a timely and professional manner.

• Utilizes project and proof management software to coordinate with other team members on multifaceted projects and the departments editorial calendar.

• Communicates with internal teams to ensure consistent messaging across all social media platforms.

• Provides support for secondary social media accounts as requested by the Marketing Manager Associate Vice President or similar personnel.

• Works independently and as an effective team member with a varied work schedule that may involve weekend and evening work.

• Stays informed about industry trends competitor activities and emerging social media platforms to maintain a current social media presence.

• Provides service to the college through participation in events committees and other college activities.

• Complies with all published College Rules procedures guidelines and laws/regulations governing public employees including but not limited to those related to document retention and destruction FERPA and confidentiality.

• Strictly honors the privacy security and confidentiality of records and other sensitive information according to appropriate state federal and college regulations policies and procedures.

• Provides service excellence through courteous informed accessible and professional engagement.

• Performs other duties as assigned.

Reports to: Associate Vice President Marketing and Communications

QUALIFICATIONS

Required: An associates degree in marketing public relations or a related discipline with two (2) years of work experience in social media digital marketing or a related field and/or a combination of related completed education and experience equal to four (4) years.

Additional Requirements: A criminal background check will be conducted.

Preferred: A bachelors degree in marketing public relations or a related discipline with two (2) years of work experience in social media digital marketing and related fields.

General Knowledge Skills and Abilities

• Ability to work successfully in a multi-cultural environment.

• Adaptability to Change able to be flexible and supportive able to positively and proactively assimilate change in rapid growth environment.

• Communication able to effectively communicate in a professional diplomatic empathetic and tactful manner using preferred method and level as applicable to the job.

• Customer Service ability to respond promptly and courteously to all questions from students and faculty demonstrating patience and persistence when helping students with little or no computer skills.

• Ethics able to demonstrate integrity professionalism civility and a high degree of ethics in all job-related actions.

• Organization & Time Management able to plan schedule and organize tasks related to the job to achieve goals within or ahead of established time frames.

• Problem Solving proven skills in identifying issues determining their cause developing creative solutions and following through with implementing resolutions.

• Relationship Management able to personally provide high level of interactive service to others building relationships and addressing identified needs.

• Results Orientation proven ability to set and exceed established targets.

• Systems & Software - proficient level of knowledge of Microsoft Office and/or relevant position software programs.

• Detail Oriented - Proven accuracy and attention to detail.

• Multi-task - Ability to expeditiously organize coordinate manage prioritize and perform multiple tasks simultaneously to swiftly assess a situation determine a logical course of action and apply the appropriate response.

Application Process: All applicants must submit a completed online SF application a letter of intent an up-to-date resume/curriculum vitae and unofficial academic transcripts (if applicable) to be considered for this position. Unofficial transcripts are only accepted for review purposes official transcripts are required prior to any offer of employment being made.

If you are a retiree of the Florida Retirement System (FRS) please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida. Your current retirement benefits may be canceled suspended or deemed ineligible depending upon the date of your retirement.

Santa Fe College (SF) is committed to maintaining a work and educational environment that embraces diversity and where no member of the college community is excluded from participation in denied the benefits of or subject to discrimination in any college program or activity based on: their race ethnicity national origin color religion age disability sex pregnancy status gender identity sexual orientation marital status genetic information political opinions or affiliations or veteran status. This commitment applies to employees volunteers students and to the extent possible to third parties applicants for admission applicants for employment and the general public. regarding non-discrimination policies or concerns about discrimination or harassment including concerns about sexual harassment or sexual violence under Title IX should be directed to:

Santa Fe College reserves the right to extend deadlines and/or not to offer advertised positions. Preference will be given to eligible veterans and spouses of veterans.