Social Media Specialist

The Social Media Specialist supports the planning execution and optimization of DAPs organic social media presence across priority platforms. This role contributes to content development publishing and community engagement while also supporting elements of strategy planning and performance analysis.

The Specialist plays a key role in maintaining consistent highquality channel execution and supporting launch readiness while partnering closely with Creative PR Influencer Marketing and other cross functional teams. Over time this role is expected to build capability in strategic thinking platform expertise and performance analysis as DAP continues to evolve its social media function.

Responsibilities

Social Media Execution & Channel Management

• Draft schedule and publish social media content across priority platforms including Instagram TikTok Facebook and YouTube.
• Maintain consistent channel presence cadence and platform hygiene (bios highlights playlists and evergreen elements).
• Support execution of both evergreen and campaigndriven content calendars.
• Ensure all published content aligns with brand voice quality standards and platform best practices.
• Stay current on platform updates features and trends to support timely and relevant execution.

Content Planning Support & Optimization

• Translate campaign briefs product launches and business priorities into actionable content plans and execution timelines.
• Identify and curate usergenerated and approved creatorgenerated content for use across social channels.
• Support integration of UGC into social storytelling campaigns and platformspecific formats.
• Contribute to content optimization by applying performance learnings and platform insights.
• Maintain accessibility of priority content assets for ongoing use.

Creative Collaboration & Content Integration

• Partner with Creative Services and Studio teams to support development of socialfirst and platformnative content.
• Provide input on content formats trends and platform best practices during planning and execution.
• Ensure studioproduced assets are adapted appropriately for social platforms.
• Participate in select content capture or studio shoots where needed to support execution.

Community Engagement & Social Listening

• Manage daytoday community engagement including comment moderation and direct message responses where appropriate.
• Follow established guidelines for escalation of customer product or brandrelated issues.
• Monitor social conversations and platform activity to identify trends feedback and emerging topics.
• Share relevant insights with internal teams to inform content and campaign planning.

Reporting & Performance Support

• Create and maintain reports and dashboards supporting campaigns launches and ongoing social performance.
• Track and summarize key performance indicators across platforms.
• Support analysis of performance data and provide input into optimization recommendations.
• Ensure reporting outputs are clear accurate and aligned with business needs.

Innovation & CrossFunctional Collaboration

• Monitor emerging platforms content formats and social media trends.
• Support testing and experimentation with new formats and ideas where appropriate.
• Collaborate with PR on LinkedIn content execution and support alignment with broader communication strategies.
• Partner with internal teams to support evolving social media initiatives over time.

Requirements

• Bachelors degree in Marketing Communications Digital Media or a related field or equivalent experience.
• 35 years of experience in social media digital marketing or content execution roles.
• Strong understanding of social media platforms formats and best practices.
• Experience creating and publishing content across multiple social channels.
• Familiarity with social media management and reporting tools.
• Ability to interpret performance data and apply insights to improve execution.
• Exposure to AIenabled tools for research content support or reporting is a plus.
  

Benefits:

• Medical Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement
  

Pay Range

• $68k - $85k per year.
  

About DAP

DAP is a market leading manufacturer innovator and marketer of home repair and construction products including caulks sealants spray foam insulation adhesives and patch and repair products. DAP is part of RPM International Inc. a $7.3 billion multinational company with subsidiaries that are world leaders in specialty coatings sealants building materials and related services.

You will find DAP products in the hands of professional painters remodelers builders and do-it-yourselfers and in 60000 retail outlets ranging from home centers and mass merchandisers to your local hardware pro contractor channels and paint stores. DAPs eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match pension paid parental leave competitive health insurance rates employee stock purchase plan tuition reimbursement free wellness programs and more! Learn more about DAPs history culture and benefits at - On the job since 1865.