Social Media Specialist

Are you passionate about storytelling digital engagement and building meaningful connections through social media We are seeking a creative strategic and results-driven Social Media Specialist to enhance our digital presence engage key audiences and elevate our brand across multiple this role you will be responsible for developing and executing impactful social media strategies creating engaging content analyzing performance metrics and building an active online community. The ideal candidate combines creativity with analytics and thrives in a collaborative environment where innovative ideas drive meaningful SummaryThe Social Media Specialist is responsible for planning implementing coordinating and managing the organizations social media platforms and campaigns. This role plays a critical part in increasing brand awareness strengthening audience engagement growing online communities and supporting broader marketing and business closely with internal stakeholders and marketing team members the Social Media Specialist will develop compelling content oversee social media calendars measure campaign effectiveness and help execute integrated digital marketing ResponsibilitiesSocial Media Strategy & ExecutionManage monitor and maintain the organizations social media presence across platforms including LinkedIn Facebook Instagram X (formerly Twitter) and emerging and execute social media campaigns that support organizational goals marketing initiatives product launches and key member-focused coordinate and maintain a strategic social media editorial calendar aligned with marketing campaigns and business content is engaging brand-consistent audience-focused and optimized for each ManagementEngage with followers and online communities in a professional and timely manner in accordance with organizational social media meaningful relationships with audiences through authentic interactions and responsive social trends conversations and emerging opportunities to strengthen engagement and brand & Performance ReportingDevelop track analyze and report on key social media metrics and performance regular reporting and actionable recommendations to enhance content effectiveness audience growth engagement and campaign performance data to support annual marketing planning and strategic Marketing SupportPartner with the Paid Media Specialist to implement and optimize paid social advertising the development and execution of digital marketing initiatives including website content updates video production and digital campaign with event sponsorship promotions and related marketing activities as and recommend updates to social media standard operating procedures (SOPs) and ResponsibilitiesAssist with special projects and marketing other duties as Education & ExperienceBachelors degree in Marketing Communications Public Relations Journalism or a related of two (2) years of professional marketing communications or social media management experience managing corporate social media accounts in a professional ability to develop and execute successful social media campaigns and content Skills & CompetenciesExceptional written verbal and interpersonal communication understanding of social media platforms trends best practices and content marketing using social media management and scheduling to manage multiple projects simultaneously while meeting tight organizational skills attention to detail and ability to prioritize competing to work independently with minimal in Microsoft Office Suite including Outlook Word Excel and QualificationsExperience with Google Analytics Google Ads Adobe Creative Suite Salesforce Google Drive and project management platforms such as in financial services insurance or a regulated service or familiarity with military life and the military supporting video content creation and digital storytelling of paid social advertising and campaign Youll BringCreativity balanced with analytical for digital engagement and brand customer-centric mindset and community-building skills.A proactive approach to identifying opportunities and solving for working in a collaborative mission-driven environment.