Social Media Specialist

Gregory - named PR Agency of the Year by PR Daily and to PRWeeks Best Places to Work list - is looking for a motivated and creative Social Media Specialist join our team! In this role you will build and implement both paid and organic social strategies develop compelling content and translate performance data into clear insights. The ideal candidate brings a strategic mindset to executional work moving beyond task completion to understand why campaigns work and how to continuously improve them. Candidates must be in commuting distance to our Philadelphia-area office.

Responsibilities:

• Manage paid and organic social media campaigns for clients ensuring alignment with overall marketing goals
• Build creative and compelling social media content to drive engagement and achieve client objectives
• Develop custom social media strategies tailored to each clients needs audience and business goals
• Drive and own campaign results accountable for performance and able to communicate outcomes clearly to PR teams and clients
• Translate social media data and metrics into actionable easy-to-understand insights for clients and internal teams
• Contribute to client calls and meetings with prepared informed perspectives on campaign performance and strategy
• Articulate Gregorys social media offerings in client meetings proposals and sales calls
• Stay current on social media tools trends platforms and AI developments and bring relevant learnings back to the team

Skills:

• Strong knowledge of social media platforms (Facebook Instagram LinkedIn X YouTube TikTok etc.)
• Experience with paid social media advertising across major platforms
  
• Understanding of social media management tools (Sprout Social Hootsuite etc.) and how to integrate them across accounts
• Understanding of AI and how it can support work
• Ability to analyze performance metrics and translate data into strategic recommendations
• Creative capacity to develop content ideas across formats and audiences
• Strong verbal and written communication skills
• Proactive adaptable and able to manage shifting priorities in a fast-paced agency environment
• Collaborative team player with a positive solutions-oriented attitude
  

Education & Experience:

• Undergraduate degree in communications digital media public relations creative arts or related field
• 4 years of professional social media experience
• Agency experience preferred
• Track record of building and executing social media campaigns with measurable results

Compensation and Benefits

Salary commensurate with offer our employees a competitive compensation and benefits package including health insurance 401(k) plan paid time off and paid holidays life insurance and short-term and long-term disability insurance among other benefits.

Gregory is an equal opportunity employer and will not engage in or tolerate unlawful discrimination on account of a persons sex age race color religion creed sexual preference or orientation marital status national origin ancestry citizenship military status veteran status handicap or disability or any other protected group or status.

Required Experience:

Manager