Social Media Program Manager

JOB TITLE: Social Media Program Manager

LOCATION: History Center - 345 W Kellogg Blvd. St. Paul MN 55102

COMPENSATION: Typical starting range$66185.60 - $72259.20 annually commensurate with experience

STATUS & HOURS: Full-time regular (approximately 2080 annual hours) position.Typical hours will be hybrid with at least 2 days in the office per week including Tuesdays; M-F 8am to 4pm or 9am to 5pm with occasional work events outside standard hours.

BENEFITS: Eligible to participate in State Employee Group Insurance Program and a retirement program with employer contribution. Generous vacation and sick time accruals with additional paid holidays.

DESIGNATION: Bargaining Unit AFSCME Local 3173

POSTING DATE: August 21 2026

DEADLINE DATE: September 5 2026

TO APPLY: Interested applicants must apply online at the Minnesota Historical Societys career center at include a resume and cover letter by the application deadline date.

DESCRIPTION: The Minnesota Historical Society (MNHS) is hiring a Social Media Program Manager to administer and coordinate our network of social media accounts to drive awareness and attendance to our sites museums and programs and services and to protect the MNHS brand through vibrant engaging social media strategies and reputation management.This position is responsible for creating original content monitoring channels and engaging with and responding to followers. This position builds and protects our organizational image on our social media channels in a cohesive way tocreate meaningful engagement with history to cultivate curiosity and foster a more inclusive empathetic and informed society.

SUMMARY OF WORK: 1)Plan and create engaging content for the MNHS social media channels; 2)Implement and manage social media strategies across our statewide network of sites; 3)Provide brand protection and reputation management; 4)Support overall department objectives and services.

MINIMUM QUALIFICATIONS:

• Bachelors degree in Marketing Communications Journalism or related field

• Proven work experience as a social media manager

• Four years of communications and/or media-related experience

• Four years of experience writing and editing organizational communication (i.e. social media web content print content etc.)

• Ability to produce creative content (text image and video)

• Proficient in Google Suite (Docs Sheets Slides) or Microsoft Office Suite (Word Excel & PPT)

• Proficient in Canva and/or Adobe Creative Cloud

• Able to approach others with a different background in a tactful respectful manner while exhibiting cultural sensitivity

• Exhibit a positive attitude and the ability to work independently on projects yet supportive of team dynamics and needs when necessary

• PC competent and familiar with project management software (e.g Trello Teamwork Smartsheets Basecamp etc.)

• Analytical and multitasking skills

• Valid drivers license

• Ability and willingness to travel

DEMONSTRATED SKILLS IN OR KNOWLEDGE OF:

• Use of analysis and inquisitive mindset using data to optimize marketing communications strategies and tactics

• Solid knowledge of reach and engagement metrics

• Demonstrated copywriting editing and proofreading skills as well as the ability to adopt the style tone and voice of MNHS

• Demonstrated story selection skills

• Demonstrated interpersonal oral written and interviewing skills

• Demonstrated usage of social media management tools like Sprout Social Hootsuite or similar

DESIRED QUALIFICATIONS:

• Experience and familiarity with marketing automation software is a plus (HubSpot Marketing Cloud Marketo etc.)

• Experience with some or all of these: Google Analytics search engine optimization email marketing video production website content management systems

Should you have questions with the application process emailor call MNHS Job Line at .

At MNHS we dont just accept difference we celebrate it we support it and we thrive on diversity for the benefit of our employees our products and services and our community. The Minnesota Historical Society believes that an inclusive culture among our team members is critical to our success as a historical society and museum and we seek to recruit develop and retain the most talented people from a diverse candidate pool. The Minnesota Historical Society is proud to be an equal opportunity workplace and employer.