Social Media Marketing Manager

Priority1 strives to go beyond simply offering jobs. We foster careers by creating a great working environment for our team members. We hire talented individuals who will provide the best support and can quickly adapt to the rapidly changing world of logistics. These talented men and women drive our business and we are committed to their success.

Social Media Manager

Location: Little Rock AR onsite

About Priority1

Priority1 was founded in 1995 and has grown into a technology-enabled third-party logistics company moving over 1.5 million shipments a year. We are privately held debt-free and partnered with thousands of national and regional carriers across LTL truckload and expedited freight. We are a rapidly growing company with offices and sales teams expanding across the country.

The Role

The core of this role is managing Priority1s online presence through social media owning our accounts across LinkedIn Instagram/Facebook (Meta) TikTok and X. and keeping them active at a high cadence with posts that earn real engagement. Consistency is the job: multiple posts per week on our primary channels every week each one built for the platform it lives on. You will set the content strategy produce the majority of the content yourself and be accountable for growth engagement and pipeline.

The focus is the brand: making Priority1 the name people in this industry know follow and want to work with the most recognizable and best-regarded presence in logistics. Your content will serve several distinct target audiences which we will discuss in depth during the interview process and part of the job is knowing which platform and format serves which.

What Youll Own

• Posting cadence and calendar. You own the calendar. A high sustained posting cadence across our primary channels planned weeks ahead flexible enough to jump on same-day moments. Quantity alone doesnt count: every post is expected to pull its weight in engagement and you will retire formats that stop performing.

• Content production. You will shoot edit and publish. Video is a large piece of the role you should be comfortable filming on a phone in a loud office cutting it yourself and shipping it the same day. We are not looking for someone who briefs an agency.

• Platform strategy. Each channel gets its own playbook and you write it. You will decide what LinkedIn gets what Instagram gets what TikTok gets etc. and why with real freedom to experiment test new formats and build something that stands out in the logistics industry.

• Content and storytelling. You will develop content across the full range of what makes Priority1 worth following our services and technology our people and culture our growth story and the opportunities here for customers partners and future employees. Our best material is our people and you will build repeatable ways to get them on camera and into the feed. You will work alongside our teams to build the brand across multiple channels.

• Engagement and community management. Engagement is a daily duty not an afterthought. Comments DMs and mentions get real responses in the brands voice not canned ones promptly. You will also engage proactively: commenting from our accounts on industry conversations employee posts and partner content so the brand shows up in feeds beyond our own. Engagement is a key measurement of this role.

• Measurement. You will report monthly on cadence held engagement rate per post follower growth and reach and on what social is actually producing: shipper inquiries agent inquiries and applications sourced from social. You will bring the numbers before we ask for them.

• Brand and legal compliance.Ensure all content adheres to brand guidelines and applicable legal requirements including trademark and copyright rules music-licensing terms and the terms of service of each platform.

• Crisis andissuesmanagement.Follow andmaintaina protocol for handling negative comments PR-sensitive situations and other reputational risks including escalation to SVP of Talent Strategy & Marketing and clear judgment on when to respond when to refrain and when to pause posting.

• Account security and access management.Safeguard account credentials and periodically review who has posting and administrative access across all company accounts.

• Other dutiesasassigned.

• Regular reliable in-person attendance.

What Were Looking For

• 2 years running social accounts at a consistent high cadence for a brand agency creator or organization with engagement results you can point to not just a posting history

• A portfolio of content you personally made.

• Proven growth you have personally drive: an account format campaign where the numbers moved and you can explain why

• Short-form video is key piece wed like to see.

• Fluency in how each major platform actually works right now what gets distribution what gets buried and how that has changed in the last six months

• Ability to perform at a rapid pace with speed and volume

• Strong self direction

• Strong writing. Captions hooks and comment replies are writing and most social content fails on the words rather than the visuals.

• Comfort being visible. You may end up on camera.

• The judgment to know what a logistics company should not post

• Strong data literacy: reading and reporting the metrics

• Willingness to be in our offices and around our sales floors. The content lives there.

• Sharp eye for what is current

• Bachelors degree preferred ideally in marketing communications journalism or a related field. A strong portfolio can offset it.

Compensation & Benefits

• Competitive base salary

• 401k & Profit Sharing Plan

• Medical Insurance with premiums paid at 100% for employees AND dependents

• Dental Insurance 100% paid for Employee

• Vision Insurance

• HSA with Employer Contributions

• Life Insurance

• Short Term Disability

• Long Term Disability

• 401(k) Plan

• Profit Sharing: Typical annual contribution of 15% of total eligible compensation

• Paid Holidays AND PTO

• Cancer Critical Illness and Accident Policies available

• Priority1 is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race religion color national origin

How to Apply

Apply through Workday. Include a link to your portfolio reel or the accounts you have run under the resume/cv area this is highly recommend to move forward. You can also email this to

Job functions requirelong periodsof sitting and working from computer workstation; ability to multi-task problemsolve andprioritize daily workload; excellent organization and record keeping skills; extended periods of sitting normal walking bending twisting and of sight and hearing to deal with stressful situations and occasionally working extended perform this job successfully an individual must be able to perform each essential duty accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description has been designed toindicatethe general nature and level of work performed by employees within this classification. It is not designed tocontainor be interpreted as a comprehensive inventory of all duties responsibilities and qualificationsrequired ofemployees assigned to thisjoband duties and responsibilities may change without notice.

Priority-1 Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absencecompensationand training.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)