Social Media Manager

• Write edit and adapt social media copy campaign messaging and short-form content for digital platforms
• Translate complex program or policy topics into clear accessible and engaging public-facing messages
• Ensure all content aligns with campaign goals brand standards and accessibility requirements
• Support creative concepting and message development across social web and digital touchpoints

• Manage day-to-day scheduling posting and community monitoring across channels (e.g. Facebook Instagram LinkedIn X)
• Maintain and update social content calendars aligned with campaign milestones and topical moments
• Coordinate approvals and publishing processes with internal and client stakeholders
• Collaborate with paid media and creative teams to ensure cohesive messaging and timing
• Stay current on platform trends emerging features and best practices bringing new ideas and recommendations to the team

• Track and analyze content performance metrics across platforms using analytics tools (e.g. native insights Hootsuite Meltwater)
• Prepare regular reports summarizing reach engagement and content trends
• Identify insights and actionable recommendations to improve performance over time
• Partner with strategists and creative teams to refine messaging and content mix based on results
• Contribute to monthly or quarterly client reports with social-specific takeaways and next steps

• Work closely with program managers media leads and creative leads to plan and deliver integrated campaigns
• Contribute to creative brainstorms and strategy discussions with fresh informed ideas

• BS/BA in Communications Marketing Journalism English or related field
• Minimum 4 years of demonstrated experience in social media management and content writing across major platforms
• Strong writing and editing skills with the ability to translate complex topics into clear engaging audience-appropriate messaging
• Experience with social media management and analytics tools (e.g. native platform insights Hootsuite Meltwater)
• Familiarity with brand standards and Section 508 / digital accessibility requirements
• Agency experience (advertising marketing or communications agency) a plus
• Federal government or public sector communications experience a plus

Benefits at Red Carrot:

At Red Carrot we empower you to be a leader. We attract and develop talent from all backgrounds because we believe theres strength in diversity offering different perspectives and skills. Together we can solve our clients biggest challenges. We offer a competitive compensation and benefits package.

• Training and Development Tuition reimbursement and professional trainings for eligible employees.
• Healthcare Top-tier medical dental vision life insurance and long-term disability coverage.
• 401(k) Plan 401(k)-retirement and Roth plan with company matching and no vesting period.
• Profit Sharing Discretionary profit-sharing plan to all eligible employees after one year of employment.
• Paid Time Off Provides flexible work hours paid time off and 11 federal holidays.

About Us:

Red Carrot is an award-winning woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals powered by a team fueled by passion backed by intelligence and grounded in expertise.

From day one weve applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric data-informed and audience-oriented and its how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted purposeful communication. Thats not a tagline its the standard we hold ourselves to on every engagement.

Headquartered in Miami Florida with a strong and growing presence in Washington D.C. our team works with clients across the country. Distance doesnt dilute our service. We build capacity where our clients need it delivering Strategic Communications Customer Experience Management Consulting and Human Capital Solutions that fit their mission and their moment.

Were the partner organizations turn to when communication challenges are real the stakes are high and the work has to matter.