Social Media Manager

Sony Electronics Inc. islooking for the risk-takers the collaborators the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the addition to competitive pay and benefits we offer an environment and culture that promotes Diversity Equity and addition our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace monthly Free Fridays and early shutdowns on Fridays throughout the year (including half-days during the summer).

Join us on our mission to fill the world with emotion through the power of creativity and technology.

Sony Electronics is seeking a Social Media Manager to join our Marketing team and lead social media strategy for Sony Electronics portfolio of products and brand initiatives. Based at our San Diego headquarters this role will drive the strategy and execution across Sony Electronics social channels bringing together storytelling across categories including Audio Imaging INZONE gaming and other Sony Electronics businesses while strengthening the overall Sony brand presence in social.

Were looking for a strategic and creative social media leader who understands how to build brands engage audiences and drive consideration through social. Our ideal candidate has a deep understanding of the evolving social landscape and knows how to translate diverse business and marketing objectives into compelling culturally relevant social strategies. They understand how audiences behave differently across platforms and can identify the right role for each channel content format and storytelling approach. They are an excellent collaborator and communicator who can confidently navigate a complex organization influence cross-functional partners and bring new ideas and perspectives to the business. The ideal candidate is also highly organized data-driven and comfortable balancing long-term strategy with the fast pace of day-to-day social media.

Responsibilities

• Lead and drive social media strategy across all Sony Electronics social channels ensuring alignment with overarching brand strategy category priorities product marketing objectives and business goals while maintaining a best-in-class presence across the social landscape

• Develop and execute channel-specific social strategies that drive audience growth engagement brand consideration and business impact with a nuanced understanding of platforms including Instagram TikTok Reddit YouTube Facebook Threads and emerging channels

• Oversee day-to-day social media operations including content publishing editorial planning channel management and cross-functional coordination across business units and broader Sony Electronics brand initiatives

• Partner closely with the extended marketing teams and business units to translate product launches campaigns technology and consumer insights into compelling social-first storytelling

• Partner with Brand Marketing to develop and execute social strategies that strengthen Sony Electronics broader brand narrative cultural relevance and consumer connection beyond individual product launches

• Manage and execute social media amplification investments developing investment strategies and optimizing spend to maximize performance against business and social KPIs

• Lead social measurement reporting and performance analysis translating data audience insights and platform trends into actionable recommendations that improve content channel and investment strategies

• Identify and proactively bring forward new platforms technologies content formats creative approaches and cultural opportunities that can help Sony Electronics reach audiences in meaningful and relevant ways

• Serve as a social media subject matter expert within the organization educating cross-functional partners on social best practices and helping teams develop campaigns and content optimized for social audiences

• Monitor social conversations cultural moments and emerging trends to identify opportunities for real-time engagement and proactive brand storytelling

Minimum Requirements

• Minimum 6 years of relevant social media digital marketing or brand marketing experience

• Bachelors degree required preferably in Marketing Communications Public Relations Journalism Business or a related field

• Experienced team manager and leader

• Demonstrated experience developing and executing social media strategies for established brands

• Strong understanding of major social platforms their respective audiences and evolving social best practices

• Strong written verbal presentation and interpersonal communication skills

• Demonstrated ability to manage multiple priorities and projects in a fast-paced environment

Preferred Skills

• Experience in consumer technology lifestyle or brand PR

• Experience creating and executing platform-specific social media strategies

• Excellent project management skills and exceptional attention to detail

• Strategic thinker who is highly proactive creative solutions-oriented and comfortable taking initiative

• Experience working within complex matrixed organizations and collaborating cross-functionally

The anticipated base pay range for this position is$111108 - $148143.The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary this position is also eligible for an annual corporate bonus plan which is based on company performance and is not guaranteed and a comprehensive benefits package including healthcare benefits (medical dental and vision) paid medical leave a 401k plan with matching company contributions vacation time education assistance student loan assistance program eighty hours of paid sick leave time annually and up to twelve weeks paid parental leave.

Honesty integrity and ethical conduct are material requirements for the responsibilities outlined above.

Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race color religion sex national origin ancestry citizenship status age legally protected physical or mental disability protected veteran status status in the U.S. uniformed services sexual orientation gender identity or expression marital status genetic information or on any other basis which is protected under applicable federal state or local law.

Individuals residing or applying to work in California or Philadelphia. The Company will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act Los Angeles City Fair Chance Act Ordinance Los Angeles County Fair Chance Act Ordinance and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here and Philadelphia applicants here.

Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada ULC

Sony Electronics Inc. and Sony of Canada ULC. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests please contact us by email at or you can mail your resume to: Sony Electronics Human Resources Department 16535 Via Esprillo San Diego CA 92127. Please indicate the position you are applying for.

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