Social Media Manager & Content Creator US (mfd)

TikTok Strategy & Growth

• Build and lead Doonails US TikTok channel end-to-end: content strategy posting calendar community growth and TikTok Shop. This is your channel to own.

On-Camera Content Creation

• Produce TikTok videos independently as an on-camera talent: trends tutorials product demos Get-Ready-With-Me and behind-the-scenes content. No director no extensive setup.

Instagram Management

• Together with our German Socials team you will exchange successful formats bounce creative ideas off each other and adapt global trends specifically for the US market.

Trend Monitoring & Fast Execution

• Spot and quickly adopt platform trends sounds and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.

Creator & Influencer Relationships

• Build and maintain relationships with US creators and micro-influencers for collaborations cross-promotions and community growth.

TikTok Shop & Community Education

• Support TikTok Shop with content and community management including weekly creator calls and Discord-based community building (Creator House format).

Performance Analysis & Optimization

• Track and analyze performance across both channels (views engagement follower growth TikTok Shop sales Story engagement rate) and continuously optimize your content strategy based on data.

• Proven TikTok track record: Youve built a brand or channel on TikTok before. You can show us growth numbers engagement data and ideally a brand you took from unknown to notable.

• Strong on-camera presence: Youre naturally charismatic relatable and comfortable in front of a camera. You know when to talk when to let the product shine and how to keep viewers watching.

• US cultural fluency: You understand US creator culture humor trends and platform mechanics natively. This isnt something we can train from Munich.

• Content strategy mindset: You dont just post you build. You think in formats series and platform-native storytelling that compounds over time.

• Self-starter no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction propose your own formats and dont wait to be briefed.

• Beauty or lifestyle background: Youve worked for or alongside consumer brands in beauty wellness or lifestyle and understand the category and its audience.

• Communication: Excellent English skills written and verbal

• Youre building Doonails in the US from the ground up one of the most exciting markets for D2C beauty right now

• This is your channel to own. The strategy the voice the growth. Its yours to shape

• As the US market grows so does your role. We see this evolving into a broader US brand leadership position

• You work directly with the founding team and are a key strategic voice in how Doonails shows up in America