Social Media Manager
Job Summary
Job Overview:
Key Responsibilities:
- Manage and maintain 20 social media accounts across platforms such as Facebook Instagram and TikTok.
- Plan create and schedule a minimum of four (4) content posts per week per account ensuring consistency quality and alignment with brand strategy.
- Produce and/or coordinate the creation of at least two (2) video content pieces per account per month optimized for platform-specific performance.
- Develop and execute monthly content calendars for all assigned accounts.
- Monitor engagement respond to comments and messages and foster community interaction in a timely and professional manner.
- Track analyze and report on performance metrics (engagement reach conversions etc.) and adjust strategies accordingly.
- Collaborate with marketing design and content teams to align messaging and campaigns.
- Stay updated on industry trends platform updates and emerging tools to improve efficiency and effectiveness.
- Ensure all content adheres to brand guidelines and maintains a consistent tone across all platforms.
- Manage multiple deadlines and prioritize tasks effectively in a fast-paced environment.
Requirements:
- Minimum of three (3) years of proven experience as a Social Media Manager or similar role.
- Demonstrated experience managing multiple social media accounts simultaneously (preferably 10 accounts).
- Strong understanding of social media platforms algorithms and best practices.
- Experience with content scheduling tools (e.g. Hootsuite Buffer Sprout Social or similar).
- Basic graphic design and video editing skills (e.g. Canva Adobe Creative Suite CapCut etc.).
- Excellent written and verbal communication skills in English.
- Strong organizational and time management skills with the ability to meet strict deadlines.
- Analytical mindset with experience using insights and data to improve performance.
- Ability to work independently while also collaborating effectively with a team.
- 80 content posts per week (4 posts 20 accounts)
- 40 video contents per month (2 videos 20 accounts)
Candidates must demonstrate the ability to maintain quality and consistency while handling this workload efficiently.
Compensation & Benefits:
- Hourly rate: $12$15 depending on experience and skill level
- Opportunity for growth and long-term collaboration
- Flexible work environment
- Performance-based incentives may be offered
Required Skills:
Bachelors degree in Marketing Advertising Communications or related field. Proven experience in media buying or digital advertising. Strong knowledge of platforms such as Google Ads Facebook/Meta Ads or programmatic tools. Analytical mindset with experience using performance metrics (CTR CPC CPA ROI). Excellent negotiation and communication skills. Proficiency in Excel and/or analytics tools. Ability to manage multiple campaigns and meet deadlines. Experience with programmatic advertising and DSPs. Familiarity with analytics tools like Google Analytics.