Social Media Manager
Job Location:
Atlanta, GA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
This position sits within our Marketing division which plans directs implements and measures marketing programs for our company people and software products. Located in our Peachtree Corners office.
The Opportunity
Were looking for acreative video-first Social Media Managerwho wants more than a job managing a content calendar. We want someone who sees a boringsocialpost andimmediatelythinksTheres a much better way to do this.Youllown the day-to-day organic social presence across Facebook Instagram LinkedIn X and Reddit with opportunities to explore new channels like TikTok. More importantlyyoullhave a lot of freedom to shape what our social presence idea for a new series campaign video game quiz podcast or something wehaventthought of yet Bring it to the believers in experimenting learning quickly and trying again whether that means failing fast or finding something that works and doing more of access to the people customers products and stories across our organization to create content that people want to watch engage with and share.
Andtheresno shortage of stories to tell.Construction is one of the largest industries in the world andConstructConnectis the technology helping bring some of the coolest buildings and projects to life from sports stadiums and hospitals to high-rise buildings and major commercial developments.Wereat the start of every major project andtheresa huge opportunity to make the industry feel as interesting online as it is in the real world.Youllwork closely with teams across Marketing Sales Product Internal Communications and more to build a pipeline of engaging content while helping grow brand awareness engagement share of voice andultimately demandfor the business. This is a role for someone who wants real creative autonomy and the opportunity to make high-level decisions buildnew programsfrom the ground up and create work that can become a meaningful part of their portfolio.
What Youll Be Doing
- Lead and implement strategies for ConstructConnects organic social media presence.
- Become an expert on the preconstruction lifecycle and our businesss products segments and customer personas.
- Actively expand and drive new and innovative content across our applicable social media verticals such as Facebook Instagram LinkedIn Twitter YouTube and TikTok.
- Develop and execute a comprehensive content strategy that aligns with the companys brand voice values and marketing goals.
- Create and maintain the social media calendar across all platforms and ensure thorough and timely content posting for all marketing campaigns sponsorships promotions and events.
- Manage and oversee all social media accounts ensuring consistent branding and messaging across platforms.
- Foster positive online conversations by engaging with the audience in a timely and professional manner.
- Monitor key performance indicators (KPIs) and use data-driven insights to optimize social media performance and achieve business objectives.
- Act as the go-to social media expert internally and externally to suggest the best ways to maximize impact and strengthen reputation.
- Work to build relationships and collaborations with social media influencers and our brand partners.
- Work with our executive team to build their social media profiles to help strengthen their personal brands.
- Collaborate with cross-functional teams including marketing teams creative teams and other relevant departments to ensure seamless communication and coordination.
- Possesses deep understanding of social platforms and algorithms that affect day-to-day publishing and content strategy.
- This job description in no way implies that the duties listed here are the only ones that team members can be required to perform.
What Youll Be Doing
Own Social:Run the day-to-day organic social presence across Facebook Instagram LinkedIn YouTube TikTok X and Reddit working closely with the Director Brand & Digital Marketing to bring the broader strategy to life.
Make Video the Norm:Help us move beyond static content and make video a bigger part of how we show up. Create and capture short-form content for Reels Shorts TikToks and whatever new formats make sense.
Build Our Audience:Grow our social audiences and more importantly give people a reason to stick around engage share and come back.
Create Something New:Build content programs from the ground up from podcasts and customer stories to behind-the-scenes content games quizzes polls trends and whatever great ideas you bring to the table.
Experiment:Testnew ideas formats channels and campaigns. Some will work. . We want someone who is excited to try things learn quickly and double down when something hits.
Build Our Influencer Program:Identifyand manage the right creators and industry voices forConstructConnect from finding partners to launching campaigns and measuring what worked.
Keep Social Connected:Work across Marketing Sales Product Internal Communications and our agency partners to findgreat storiesand make sure social is part of the bigger picture including paid campaigns and demand generation.
Own the Content Calendar:Keep our social presence activetimely and organized while making surewereshowing up for the moments that matter from campaigns and product launches to events and industry conversations.
Be Part of the Creative Process:Take strategy and turn it into content peopleactually wantto consume. Bring your own ideas challenge the status quo and dont be afraid to sayWhat if we tried this
Build the Community:Be an active voice forConstructConnectonline. Engage with our audience join relevant conversations and help make our social channels feel like a community rather than a corporate bulletin board.
Know Whats Working:Keep an eye on the numbers audience growth engagement reach share of voice andultimately demandand opportunities. Use what you learn to make the next idea even better.
Note: This job description is not exhaustive and may evolve based on business needs.
What You Bring to the Team
What You Bring to the Team
35 years of experience managing social media for a company or brand with measurable results across owned channels.
Proven ability to grow and engage an audience across major platforms including Facebook Instagram LinkedIn TikTok and YouTube.
Experience managing an influencer program with the ability toidentify negotiate and evaluate partnerships based on measurable ROI.
Hands-on experience shooting and editing short-form video content with a genuine passion for video-first storytelling.
Strong project management and organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
Excellent written and verbal communication skills witha strong senseof brand voice and platform-native content.
Ability to translate high-level strategic direction into creative executable content a self-starter who brings ideas not just executes tasks.
Experience collaborating with external agencies vendors or cross-functional teams.
A creative detail-oriented mindset with strong follow-through and accountability.
Bachelors degree in marketing communications or a related field preferred but notrequired.
Physical Demands and Work Environment
The physical activities of this position include frequent sitting telephone communication working on a computer for extended periods of time. Visual acuity is required to perform activities close to the eyes.
This position is hybrid and based in the Atlanta Metro area with regular in-office presence every Tuesday and Wednesday each week plus occasional travel for content shoots or events.
All team members must reside and perform their work within the United States.
Team members are expected to have an established workspace for remote days.
E-Verify Statement
ConstructConnectutilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works forConstructConnectis eligible to work in the United States. To learn more about E-Verify you can call 1- or visit their website. E-Verify is a registered trademark of the United States Department of Homeland Security.
Required Experience:
IC
About Company
ConstructConnect provides data and software to help contractors and manufacturers find, bid, and win the right construction jobs. Request a demo today.
