Social Media LeadCreator

Social Media Lead/CreatorThe Oklahoman the states leading source for news culture and sports journalism is seeking a dynamic and innovative Social Media Lead/Creator to help expand our reach deepen audience engagement and strengthen our brand across emerging and established role is ideal for someone who lives and breathes social media and especially video. Were looking for a creator who understands how to tell compelling visual stories that resonate on platforms like TikTok YouTube and Instagram and who can translate journalism into engaging platform-native video OverviewThe Social Media Creator/Producer will lead the creation of high-impact video and social content across platforms including TikTok YouTube Instagram Facebook Reddit and emerging channels. This role will work closely with newsroom leadership reporters and visual teams to extend the reach of our journalism through compelling shareable video storytelling and audience-first :Produce shoot and edit original video content tailored to social platforms including short-form vertical video explainers live streams and on-camera platform-specific content that reflects The Oklahomans journalism and voice with a strong emphasis on video-first trends formats and audience behaviors across platforms and apply those insights to both daily output and long-term with reporters editors photographers and videographers to translate breaking news enterprise and investigative reporting into engaging visual as an on-camera presence when appropriate helping humanize our journalism and connect directly with analytics and performance data to refine content strategy with a focus on video engagement and audience with new video formats tools and storytelling techniques including vertical storytelling creator-style reporting and audience directly with audiences through comments messages and community-driven platforms to foster trust and ahead of platform changes algorithm shifts and emerging video audience-growth strategies designed to attract new users to The Oklahoman through platform-native storytelling creator-led journalism and emerging audience content and audience journeys that encourage newsletter signups registrations subscriptions and repeat engagement with The Oklahomans video content and recurring franchises informed by audience demand search behavior and long-term evergreen value particularly on YouTube where we can build audience familiarity establish trust and strengthen The Oklahomans identity across meaningful relationships with audiences by fostering ongoing conversations highlighting community voices and identifying opportunities for participation in our Youll Do HereYou will play a key role in shaping how The Oklahoman shows up in the social media ecosystem with video at the center of that strategy. This is an opportunity to help redefine how a legacy newsroom connects with audiences through compelling trustworthy and highly engaging visual :Bachelors or masters degree in communications journalism marketing or related field or equivalent combination of education and experience producing video content for social platforms with a strong portfolio showcasing platform-native understanding of video storytelling techniques across TikTok YouTube Instagram Facebook and other in shooting and editing video including mobile-first production and tools such as Adobe Premiere Final Cut or news judgment and understanding of journalistic standards accuracy and using analytics tools to evaluate video performance and inform to work in a fast-paced newsroom environment and collaborate across curiosity and a willingness to experiment and working in a newsroom or media -camera experience and comfort engaging audiences in political investigative or community with Oklahoma and regional news -level writing communication and time management ability to work well on deadline and use multimedia to supplement their role requires a valid drivers license reliable transportation and the minimum liability insurance required by state InstructionsWe are eager to learn more about you and how you fit this role. When you apply dont limit your upload to a resume; show us what youve done. Please submit:Your resume one to two pages.A cover letter that outlines how you would approach the to 3-6 online samples of your work. Show us what youve produced or had a hand in that best reflects what you can do in your desired these steps will ensure that your application receives the highest consideration.#Newsgnt#LI-NC1