Social Media Group Senior Manager

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Truist is seeking a visionary strategic and results-oriented Social Media Group Senior Manager to lead and evolve the enterprise social media ecosystem across Consumer Banking Wealth Commercial and Wholesale Banking Enterprise Functions and Corporate Reputation initiatives.
Reporting to senior marketing leadership this executive will serve as the architect of an integrated enterprise-wide social media Center of Excellence (COE) responsible for driving business growth strengthening brand reputation deepening client engagement amplifying thought leadership and delivering actionable customer and market intelligence.

The Social Media Group Senior Manager will partner closely with our Content Influencer and Teammate Social Advocacy Centers of Excellence and oversee a connected ecosystem spanning organic social full-funnel paid social partnerships social influencer and creator engagement community management social listening and intelligence governance risk management analytics and performance measurement.

This leader will build strong partnerships across Marketing Communications Brand Digital Product Legal Risk Compliance Human Resources Investor Relations and Business Segment Leadership while leading a high-performing internal team and external agency ecosystem.

• Establish and execute Truists enterprise social media vision strategy operating model and roadmap.
• Lead the Social Media Center of Excellence as a strategic partner to Consumer Wealth Wholesale Commercial and Enterprise functions.
• Partner closely with Content Experiences Influencer Marketing and Teammate Social Advocacy leaders to deliver an integrated enterprise content and social ecosystem.
• Develop integrated social media strategies that support enterprise growth client acquisition engagement retention reputation and advocacy objectives.
• Align social media priorities to business brand and communications strategies across the organization.
• Serve as executive advisor to senior leaders on social media opportunities risks trends and emerging platform developments.
• Drive innovation and continuously elevate Truists social media capabilities and market leadership position.

Connected Social Ecosystem Management

Lead an integrated social ecosystem that includes:

• Organic social media strategy and execution
• Full-funnel paid social media marketing
• Teammate advocacy programs
• Executive and thought leadership social programs
• Online community engagement and moderation
• Social customer engagement and response strategies
• Reputation management and crisis communications support
• Social listening and intelligence capabilities
• Measurement reporting and advanced analytics

Ensure all components operate as an integrated system that maximizes audience reach engagement conversion advocacy and business impact.

Paid and Organic Social Excellence

• Oversee enterprise social investments across major platforms including LinkedIn Meta YouTube X TikTok Snapchat Reddit and emerging channels as appropriate.
• Partner with performance marketing teams to optimize social media across the client journey.
• Drive alignment between paid owned earned and shared media strategies.
• Establish channel-specific strategies content frameworks audience approaches and performance standards.
• Identify opportunities to improve media efficiency audience targeting and conversion outcomes.

Social Listening Insights & Intelligence

• Lead enterprise social listening and monitoring programs that generate actionable business intelligence.
• Transform social conversations into insights that inform brand marketing product client experience and communications strategies.
• Monitor brand health sentiment market perception competitive activity emerging trends and potential reputational risks.
• Deliver executive-level intelligence reporting and recommendations based on customer and industry signals.

Governance Risk & Compliance

• Establish and maintain enterprise social media governance frameworks policies standards controls and operating procedures.
• Ensure compliance with regulatory requirements legal obligations privacy standards and internal risk management expectations.
• Partner closely with Legal Compliance Risk Cyber and Information Security teams.
• Lead social media crisis preparedness response protocols escalation frameworks and issue management processes.
• Balance innovation and growth opportunities with responsible risk management.

Analytics & Performance Management

• Build and execute a comprehensive social media measurement framework aligned to business outcomes.
• Define and track key performance indicators spanning awareness engagement consideration conversion advocacy sentiment and share of voice.
• Develop executive dashboards and reporting programs that demonstrate business impact and return on investment.
• Leverage analytics and audience intelligence to optimize strategy content channel investments and customer experiences.
• Champion data-driven decision making across the organization.

Team Leadership & Talent Development

• Lead inspire and develop a high-performing team of social media professionals across strategy content paid community management listening governance and analytics.
• Foster a culture of innovation accountability collaboration continuous learning and operational excellence.
• Build scalable organizational capabilities and succession pipelines.
• Establish clear performance expectations and professional development opportunities.
• Attract and retain top social media content analytics and digital talent.

Agency Platform & Vendor Partnerships

• Own enterprise relationships with social platform partners agencies technology providers and strategic vendors.
• Influence platform roadmaps beta opportunities and innovation partnerships.
• Manage agency performance and ensure consistent delivery of business outcomes.
• Evaluate and optimize social technology investments and capabilities.
• Identify opportunities to improve efficiency scalability governance and measurement across the social technology ecosystem.

Required Qualifications:
The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelors degree in Marketing Communications Business Administration or related field or equivalent education and related training
2. Ten years of related experience or an equivalent combination of education and experience managing teams
3. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
4. Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
5. Sound and comprehensive understanding of business and organizational strategies and processes
6. Significant budget management experience
7. Deep understanding of clients using research and analytics to ensure marketing success
8. Ability to lead large projects of significant complexity and notable risk exposure
9. Strong relationship building skills with the ability to influence others at senior levels to adopt a new perspective
10. Knowledge of the industrys competitive landscape and an understanding of the market and regulatory factors that shape the industry
11. Team leadership experience
12. Strong presentation skills and communication skills

Preferred Qualifications:

• 10 years of progressive leadership experience in social media digital marketing communications or integrated marketing.
• 7 years leading enterprise teams within large matrixed organizations.
• Deep experience managing social media programs in highly regulated industries preferably financial services.
• Demonstrated success leading integrated organic and paid social media ecosystems at scale.
• Experience developing governance risk management and compliance frameworks.
• Proven track record managing agency and platform partnerships.
• Strong experience building executive reporting measurement frameworks and ROI models.

Leadership Competencies

• Strategic enterprise thinker
• Executive presence and influence
• Exceptional communication and stakeholder management skills
• Change leadership and transformation expertise
• Strong business and financial acumen
• Data-driven decision maker
• Risk-aware innovator
• Collaborative and people-centered leader

Success Measures

The Social Media Group Manager will be evaluated on outcomes including:

• Enterprise social media maturity and capability growth
• Brand reputation and sentiment improvements
• Audience growth engagement and advocacy
• Business and marketing impact from social channels
• Paid social efficiency and performance
• Teammate advocacy adoption and reach
• Thought leadership and executive visibility outcomes
• Social listening intelligence adoption across the enterprise
• Governance risk and compliance effectiveness
• Team engagement development and retention

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits though eligibility for specific benefits may be determined by the division of Truist offering the offers medical dental vision life insurance disability accidental death and dismemberment tax-preferred savings accounts and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment along with 10 sick days (also prorated) and paid holidays. For more details on Truists generous benefit plans please visit our Benefits site. Depending on the position and division this job may also be eligible for Truists defined benefit pension plan restricted stock units and/or a deferred compensation plan. As you advance through the hiring process you will also learn more about the specific benefits available for any non-temporary position for which you apply based on full-time or part-time status position and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race gender color religion citizenship or national origin age sexual orientation gender identity disability veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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