Social Media Director

About the Role

Our client operates a group of growing businesses spanning roofing dock construction and commercial real estate brokerage and is looking for a Social Media Director to own the social presence across all of them.

This is a hands-on in-the-field role. You wont be sitting behind a desk scheduling stock-photo posts youll be on job sites filming roof installs at the waterfront capturing dock builds and out at properties shooting walkthroughs and listing content. Youll work directly with the employees and leadership of each business to capture authentic footage then turn it into content that builds each brand and drives real business results.

• Own and manage social media accounts across multiple businesses and platforms (Instagram Facebook TikTok YouTube LinkedIn)
• Plan and maintain content calendars for each brand with a consistent posting cadence
• Shoot video and photography on location job sites properties projects in progress team features
• Edit short-form and long-form video content (Reels TikToks YouTube)
• Create graphics and visual assets for posts stories and campaigns
• Coordinate directly with employees crews and leadership at each business to schedule shoots and gather footage
• Write captions and copy in each brands voice
• Track performance report on growth and engagement and adjust strategy based on whats working
• Stay on top of platform trends and translate them into content that fits these industries

• Proven experience managing social media accounts and growing audiences (portfolio or account examples required)
• Strong videography and photography skills comfortable shooting on-site in real-world conditions
• Familiarity with video editing (CapCut Premiere Final Cut or similar) you dont need to be an expert editor just comfortable turning raw footage into solid social content
• Graphic design ability (Canva Photoshop Illustrator or similar)
• Self-directed and organized youll be juggling multiple brands and shoot schedules
• Comfortable working with people who arent media people crews contractors brokers and making them look great on camera
• A reliable vehicle and willingness to travel to job sites and properties around the Jacksonville area

The clients office and the majority of projects are in Jacksonville FL and this role requires regular on-site filming so long-term you need to be based in or near Jacksonville.

That said:

• Already in Jacksonville or nearby Great youre ready to go.
• Willing to relocate Strong candidates who are ready to move to the Jacksonville area will be considered.
• In South Florida Candidates within driving distance (especially South Florida) may be considered to start with the understanding that relocation to Jacksonville is expected over time.

$50000$65000 per year starting depending on experience. Compensation will be reviewed as the role and content operation grow across the businesses.

Youll have real creative ownership across multiple brands in industries where great content stands out because almost nobody in roofing marine construction or commercial real estate is doing social media well. Youll build portfolios worth of work see the direct business impact of your content and grow with businesses that are investing in doing this right.

Submit:

1. Your resume
2. Links to social media accounts youve managed
3. Examples of video content youve shot and edited (this matters most)

Applications are being handled by Gorin Systems on behalf of the client. Qualified candidates will be connected directly with the client for interviews.

Note: Gorin Systems is recruiting for this position on behalf of a client. This is not a role at Gorin Systems. Our client owns and operates a group of growing businesses in Northeast Florida and the selected candidate will be employed directly by the client.