Social Media Coordinator

About GMF

The German Marshall Fund of the United States (GMF) is a nonprofit nonpartisan organization working to strengthen transatlantic cooperation on regional national and global challenges.

Position Summary

The Social Media Coordinator supports the day-to-day management of GMFs digital channels including social media and website publishing.

This role serves as the primary owner of day-to-day social media channel execution ensuring consistent high-quality content across platforms and alignment with GMFs voice and standards.

The coordinator plays a key operational role in implementing GMFs digital communications strategytranslating institutional priorities into clear timely and well-executed content across channels. The role works under the strategic direction of the Manager Digital Communications.

Key Responsibilities

Social Media Channel Management (Execution-Level Ownership)

• Lead the day-to-day management of GMFs social media channels including drafting scheduling and publishing content across platforms (LinkedIn X Instagram Bluesky and others)
• Serve as the primary owner of channel execution ensuring consistency in voice timing and content presentation
• Apply platform-specific best practices to optimize content performance and audience engagement
• Monitor real-time trends and engagement to inform day-to-day content decisions

Content Publishing & Website Management

• Publish and update content on (articles publications event pages staff updates)
• Ensure accuracy formatting and consistency across all web content
• Coordinate timing and alignment of web and social content for major releases

Coordination & Workflow Management

• Manage incoming digital communications requests and track deadlines
• Coordinate approvals with editorial program teams and communications leadership
• Maintain publishing calendars and ensure timely execution of planned content
• Serve as a key point of contact for program teams on social and web requests

Digital Content Support

• Assist in formatting and preparing reports newsletters and other digital products
• Create basic visual assets (social graphics simple video clips templates) as needed
• Collaborate with multimedia staff on more advanced visual content

Analytics & Optimization

• Track social media and web performance metrics and identify day-to-day optimization opportunities
• Flag high-performing content trends and engagement insights to the digital team
• Implement channel-level improvements based on data and team guidance in alignment with broader strategy

Strategy Implementation

• Execute social media campaigns editorial priorities and messaging direction
• Ensure all content aligns with GMFs institutional voice priorities and communications standards

Qualifications

• Bachelors degree in communications journalism marketing international relations or related field
• 13 years of relevant experience in social media digital communications or content publishing
• Strong writing and editing skills with the ability to translate complex ideas into clear accessible content
• Experience managing social media platforms and publishing/management tools (e.g. Sprout Buffer)
• Experience with Canva and Adobe Suite preferred
• Familiarity with CMS platforms (e.g. Drupal WordPress) preferred
• Strong attention to detail and ability to manage multiple workflows simultaneously
• Interest in international affairs and public policy strongly preferred

Core Competencies

• Execution-focused: delivers accurate timely high-quality content
• Ownership: takes responsibility for day-to-day channel performance and presentation
• Organized: manages multiple inputs and deadlines effectively
• Collaborative: works across teams and stakeholders with professionalism
• Judgment: applies editorial standards and understands what is appropriate for GMF channels
• Adaptable: responds to real-time developments and shifting priorities

Position Details

• Location: Washington DC (hybrid)
• Reports to: Manager Digital Communications

GMF is an equal opportunity employer.