Social Media Coordinator

Position Introduction:

The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment recruitment and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide nationally and globally we send communication and marketing materials to students supporters and stakeholders throughout the application decision orientation enrollment and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity care intentionality and innovation.

Scope of Position/Essential Duties: Responsible for creating and crafting strategic content and engaging target audiences on multiple university social media channels. Leads the photography services within the Division of Enrollment Management for Norman Health Campus and OU-Tulsa to support marketing branding events and communications needs for the university.

• Lead photographer for the division covering university events shooting headshots and setting up photo shoots for marketing.
• Edits photos ensuring marketing photos are well prepped and showcase the university.
• Manage the daily operations of key social media platforms including Facebook X (Twitter) Instagram and YouTube for both @go2ou and @OUFinancialHelp.
• Monitor trends tools and emerging platforms to keep the universitys digital presence current and competitive.
• Plan and execute paid and organic social media campaigns in collaboration with the strategic marketing team to drive engagement reach and conversions.
• Create curate and manage original high-quality content (including images videos written and audio content) tailored to each social media platform.
• Develop and maintain editorial calendars to ensure consistent and timely posting across all managed accounts.
• Collaborate with internal departments and university stakeholders to source and generate relevant content.
• Ensure all social media content and campaigns adheres to the universitys brand standards style guidelines and tone of voice.
• Initiate and participate in online conversations to build and maintain a strong community presence by responding to comments questions or messages in a timely and professional manner.
• Resolve issues or inquiries raised through social media channels in collaboration with appropriate departments when necessary.
• Analyze and report on performance metrics across all social media platforms to evaluate engagement reach and overall campaign effectiveness.
• Use data insights to inform content optimization and strategic adjustments aimed at improving outcomes.
• Prepare and present regular reports on key performance indicators (KPIs) including audience growth campaign performance and return on investment (ROI).

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Required Education and Experience:

• Bachelors Degree in Marketing Communications Public Relations or a related field.
• 3 years of experience in a social media management.