Social Media Coordinator

Job Title: Social Marketing Coordinator (Onsite- 5 days a week)

Job Summary

We are seeking a creative hands-on Social Media Coordinator to create content across Ground Ups Instagram and TikTok channels. This role owns the full content process end to end: bringing creative content ideas to the table filming leading photo shoots shooting and editing video and photos while also managing the content calendar reviewing and approving partner content and driving our Influencer & PR initiatives.

The ideal candidate has proven hands-on experience creating and editing engaging content leading photo and video shoots growing Instagram and TikTok platforms increasing brand visibility and building influencer and PR relationships. The overall goal of this role is to increase brand awareness and grow our social platforms.

About Ground Up

Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The companys unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear.

Ground Up was created with the vision of fulfilling the need for fun innovative products for the true brand enthusiast. As our product entered the market we found consumers wanting to express themselves and their fandom in new creative ways. Consumers connect with us through our brand partnerships giving them brands they love with a brand they now trust. Ground Up has become a recognizable brand for the whole family that stands for elevated fashion and fun.

We aspire to have our teams embody our core values of:

• Service
• People
• Teamwork
• Opportunity
• Results
• Innovation and
• Trust

Key Responsibilities

Social Media Content Creation

• Bring creative content ideas to the table with a primary focus on Instagram and TikTok and a secondary focus on LinkedIn and YouTube.
• Film lead photo shoots and photograph original content for use across all social platforms.
• Edit video and photo content to a polished on-brand publish-ready standard.
• Build manage and maintain the content calendar and publish content directly to Instagram and TikTok.
• Monitor platform growth engagement and brand recognition and use those insights to sharpen future content ideas.

Partner & Licensor Content Approvals

• Review and approve content submitted by external partners to ensure alignment with brand guidelines and messaging.
• Manage licensor approvals for social and content initiatives tracking feedback and revisions.

Influencer & PR Support

• Own the direction of Influencer & PR initiatives building and maintaining relationships with influencers creators and PR contacts.
• Identify and cultivate partnerships that increase brand visibility and support campaign and product launches.
• Coordinate gifting seeding and collaboration efforts to support Influencer & PR goals.

Ecommerce & Digital Asset Support

• Upload and manage PDP (product detail page) assets to support ecommerce listings.
• Ensure digital and social assets are accurate on-brand and consistent across ecommerce and social channels.

Brand Storytelling & Community Growth

• Bring Ground Ups brand story to life through authentic engaging content that resonates with our audience.
• Grow Instagram and TikTok followings while attracting an engaged on-brand audience.
• Collaborate cross-functionally with design marketing and sales teams to keep content aligned with broader brand initiatives.

Minimum Qualifications (Must-Haves)

• Proven content creation experience: filming leading photo shoots shooting photography and video/photo editing (required).
• Hands-on Influencer & PR experience including relationship building and outreach.
• Digital/ecommerce experience including uploading PDP assets.
• Proficiency with Canva and Adobe Creative Suite (Photoshop Illustrator) plus strong working knowledge of Instagram TikTok and Meta.
• Strong brand storytelling ability with an eye for what makes content engaging and shareable.
• Excellent written and verbal communication skills.
• Experience managing content calendars and publishing across multiple social channels.
• 1-3 years of experience in social media content creation or a related role (fashion or consumer products preferred).

Preferred Qualifications

• Experience in fashion footwear or licensed consumer products.
• A track record of growing Instagram and/or TikTok platforms and increasing brand visibility.
• Experience working directly with licensors or external partners on content approvals.
• Bachelors degree in Marketing Communications or a related field preferred.
• Proactive collaborative mindset with a strong desire to experiment with new content formats.

GUP Perks

• Medical Dental Vision 401k plan & access to employee recognition programs.

• Paid vacation holidays Eternal Summer Fridays birthdays off & more!

• Friendly funcreative& collaborativework environment.

• Ground Up International is an equal opportunity employer.

Required Experience:

Manager